Ecommerce this Xmas: wet dream or nightmare
UK-Netmarketing Weekly Round-up - December 10, 1999
The frenzy of advertising and marketing for ecommerce sites in the run-up to Xmas coupled with a couple of bad personal experiences, got me thinking about the fall-out, "I suspect the New Year is going to be a fairly uncomfortable time for all those companies who advertised like crazy to boost pre-Xmas sales..."