October 2000

UKNM Roundup: 27-10-2000

Get Your Mitts Off My Meta Tags
UK-Netmarketing Weekly Round-up - October 27, 2000

One of the mystic arts of search engine submission is tailoring your site's Meta tags. So, when you check whether your hard work has made your site shoot up the rankings on the search engines only to find a competitor's instead. You check their Meta tags to find your name listed. Eeek. What do you do?

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26 October 2000 by Sam Michel

UKNM Roundup: 20-10-2000

Linking... going down deep
UK-Netmarketing Weekly Round-up - October 20, 2000

A key component of an online marketing campaign is getting links to your website. Just making your content more useful normally involves a few links to other websites for further information, but what is the legal situation of linking to other websites? Do you have to ask permission or just in certain contexts? Surely the web is all about linking, but do the lawyers agree?

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19 October 2000 by Sam Michel

UKNM Roundup: 13-10-2000

Strategic Online Marketing
UK-Netmarketing Weekly Round-up - October 13, 2000

Despite some trends for heavyweight marketing campaigns using traditional media, a well planned and executed strategy for online marketing can achieve an awful lot of bang for your buck.

Chris Lascelles asked the list, "We are currently reviewing our online marketing strategy and I would be very grateful if someone can quickly give me a few pointers. What factors should I consider in an online marketing strategy apart from:

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12 October 2000 by Sam Michel

UKNM Roundup: 06-10-2000

Going freelance
UK-Netmarketing Weekly Round-up - October 6, 2000

Those leaving the world of full-time employment to work as a freelance often have the zeal of people who have recently kicked smoking. If the lifestyle suits, it can be a wonderful way to earn a crust, with flexibility and the option to chose what you want to do.

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5 October 2000 by Sam Michel