November 2000

UKNM Roundup: 24-11-2000

When is email marketing spam?
UK-Netmarketing Weekly Round-up - November 24, 2000

Marketing via email can be a cheap and effective way of building brand awareness, driving traffic to a website and even selling online. Yes, that's right selling things. The problem is: how do you make sure that your message stays on brand and isn't lumped in with offers to 'Make your business explode' or various pornographic sites or services.

// more

UKNM Roundup: 17-11-2000

Banners good? Banners bad?
UK-Netmarketing Weekly Round-up - November 17, 2000

// more

UKNM Roundup: 10-11-2000

Content as a Marketing Tool
UK-Netmarketing Weekly Round-up - November 10, 2000

Although you may not consider yourself a media owner, chances are you have some editorial or other content on your website, which could be useful either as a revenue stream or for marketing your site. The theory is simple: your content is valuable, leverage it for revenue or marketing value but there are many ways of structuring a deal. A bunch of new content syndication companies have sprung up to help in this field, but starting off can be daunting.

// more

UKNM Roundup: 03-11-2000

Tracking down techies
UK-Netmarketing Weekly Round-up - November 3, 2000

For a marketer, reaching those people who actually create the software that runs the whole beast can be extremely tricky. These technology-savvy users are particularly demanding and adept at filtering out marketing messages. So, how do you reach them? Chris Klopper asked, "Can anyone help with suggestions of what media (either off or online) that software authors/developers read?"

// more