January 2001

UKNM Roundup: 26-01-2001

Successful Conversion Rates
UK-Netmarketing Weekly Round-up - January 26, 2001

Working on a new website, or testing a new marketing tactic is always a tad nerve-wracking, especially when you don't have any previous results to compare your campaign against. There are so many factors involved in successfully converting a passing browser into an interested party, a benchmark for a 'successful' site can be a real help in working out whether you're on the right track.

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26 January 2001 by Sam Michel

MarketingMonitor: 24 January 2001, Vol. II, Issue 7

January. 24, 2001 Vol. II, Issue 7
Please forward this issue WITHOUT cutting. Thanks!

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24 January 2001 by Sam Michel

UKNM Roundup: 18-01-2001

Effective Viral Marketing
UK-Netmarketing Weekly Round-up - January 18, 2001

To many it's the online marketing holy grail. An effective marketing campaign that once an initial (carefully planned, naturally) seed has been sewn, spreads like wildfire. They're notoriously difficult to achieve and sometimes happen by accident, but the effects can be enormous. Just ask Claire Swire.

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18 January 2001 by Sam Michel

UKNM Roundup: 12-01-2001

Rising Cost of Customer Acquisition
UK-Netmarketing Weekly Round-up - January 12, 2001

Last year, flush with IPO/venture capital money justifying marketing spend didn't seem like such a difficult task. Nowadays with a very definite squeeze hitting the industry, justifying the budget and measuring the cost of acquiring the 'eyeballs' has leapt up the agenda.

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12 January 2001 by Sam Michel

UKNM Roundup: 12-01-2001

Rising Cost of Customer Acquisition
UK-Netmarketing Weekly Round-up - January 12, 2001

Last year, flush with IPO/venture capital money justifying marketing spend didn't seem like such a difficult task. Nowadays with a very definite squeeze hitting the industry, justifying the budget and measuring the cost of acquiring the 'eyeballs' has leapt up the agenda.

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12 January 2001 by Sam Michel

UKNM Roundup: 08-01-2001

Are Search Engines Still Useful?
UK-Netmarketing Weekly Round-up - January 8, 2001

Fresh from festive over-indulgence, the uk-netmarketing list sprung back to life. With all the gloom shrouding the new media landscape, it's not surprising that one of the first topics cropping up concerned search engines' place in peoples' surfing habits.

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8 January 2001 by Sam Michel