December 2001

MarketingMonitor: 11 December 2001, Vol. II, Issue 6

December. 11, 2001 Vol. II, Issue 6
Please forward this issue WITHOUT cutting. Thanks!
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1) Intro: MarketingSherpa is now MarketingMonitor

2) News: Can the Spam and E-book news

3) Case Study: Lloyds TSB/Freeserve Campaign

4) Info: About the publisher

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INTRO
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Sponsor:

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11 December 2001 by Sam Michel

MarketingMonitor: Lloyds TSB Case Study

CASE STUDY: Lloyds TSB
11/12/01

Banking on Research

Introduction
Despite taking longer than expected, the concept of banking online is not just something your Scandinavian friends can boast about - nowadays, you can watch your overdraft figure spin like Michael Schumacher's speedometer from the comfort of the UK internet. But a side effect of the recent online banking boom is that there's even more competition than ever with the likes of Egg, Smile and Cahoot providing online-only alternatives to the big brands.

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11 December 2001 by Sam Michel