October 2013

Hire these people! SMWLDN volunteers are job hunting

SMWLDN Volunteers 2013

Social Media Week London is all about the people. This year with over 260 events and 20,000+ tickets booked it was bigger than ever.

Behind the scenes the Chinwag team swells in number as we do our best to tackle the avalanche of administration, emails, logistics and communications that SMWLDN brings with it.

This year we had an exceptional crop of helpers who supported us through what was, to put it mildly, a rather busy few months. We couldn’t have done it without them.

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Why You Should Attend the Festival of Marketing

Festival of Marketing

We're excited to announce that we will be playing a part in The Festival of Marketing. As part of the Fringe, Chinwag Psych: PsychUp will take place on 9th October 6pm-9pm. The PsychUp is sold out! You can add your name to the waitlist here.

We have a 10% discount code for all of you to attend the week, grab your ticket now with this code "FDP464".

Here’s a blog post by Graham Charlton, Editor in Chief at Econsultancy explaining everything about the Festival.

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Fire the Creatives! Way to Blue at #SMWLDN.

fire them

The film marketing model we see today has remained largely unchanged since the 1980s. In this recap of Way to Blue's event "Fire the Creatives! The Audience Has Arrived", Dan Heale takes a look at the influence of the audience on 21st century film marketing.

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The ODI & Tim Berners-Lee Invite You to the 1st Annual Summit & Gala (Oct 29)

ThODI are hosting the first Annual Summit and Gala Dinner, Tues Oct 29 at the magnificent Museum of London. With the help of scintillating stories and spectacular speakers the summit will be a true celebration of the impact of Big Data on government, business and society.
Attendees will be able to explore the world of Open Data with the guidance of Sir Tim Berners-Lee, the inventor of the World Wide Web and founder of the ODI. The summit will be co-hosted by co-founder and chair Sir Nigel Shadbolt and CEO Gavin Starks.
The day will take attendees on a fast paced ride of dynamic discussions, data visualisations and activities which will lead into the Gala Dinner. Drinks, 3 courses nestled in the heart of the Museum of London with guests having the opportunity to have a private wander through the incredible exhibitions.
Who’s coming? Organisations and individuals passionate about open data. They’re from startups, government, business and academia. They’re technologists, business people, strategists, policy makers. They’re creating new opportunity by opening up data and looking for new ways to engage in open data sharing.
Register your ticket now for an early-bird rate, as well as extra discounts for combined Summit & Gala Dinner tickets. ODI members receive complimentary tickets to both events.
Find out more how to become a member.
ister Now for Early-Bird Rates


The ODI are hosting the first Annual Summit and Gala Dinner, Tues Oct 29 at the magnificent Museum of London. With the help of scintillating stories and spectacular speakers the summit will be a true celebration of the impact of Open Data on government, business and society.

This intensive day of open data exploring will lead attendees into the world of Open Data.

Don't miss out on the pre-Summit Training on the 28th, discounted tickets available now.

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High and Blighty: SMWLDN 2013 Signs Off


No two ways about it, Social Media Week London 2013, powered by Nokia, was an unqualified success. More events, more attendees, more conversation: more celebrating the many things which make this such an exciting industry to be involved in.

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Wired-In Desire: The Psychodynamics of Social Networking


As part Social Media Week London, September 26th saw the official launch of Dr. Aaron Balick's book, The Psychodynamics of Social Networking: connected-up instantaneous culture and the self. A full version of his launch speech is available here. What follows is an abridged version:

Facebook launched its initial public offering (IPO) with a great deal of fanfare (as has its continued volatility and recent ascension).  The launch of this book coincides with announcements about the IPO of Twitter, another highly anticipated event.  After more than a decade, social networking is still big news.

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Chinwag Psych: PsychUp - Be there or Be Square.

chinwag psych 9th may header

Chinwag Psych

Next week Chinwag will be hosting the first Chinwag Psych: PsychUp, Wed 8 Oct (6pm - 9pm). Geared towards marketers, academics and anyone with an interest how businesses can use psychology, neuroscience and behavioural economics to improve.

Following the hugely successful Chinwag Psych earlier this year, this meetup will showcase two leading thinkers in the field, with a few drinks and a chance to chat and network with like-minded people. Did we mention it is completely free to attend?

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