SMW London Round-up: Game On! Games & Brands sponsored by Nokia and JWT
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, tweets and speaker presentations from Game On! Games & Brands sponsored by Nokia and JWT.
Traditionally two separate industries, games and social media have meshing together in a variety of ways, providing opportunities for brands.
Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns.
Opportunities exist, all are benefiting from targeting a wider demographic, increasing engagement and create rewards and status to drive behaviour both off and online.
Video
Game On! Games & Brands, sponsored by Nokia and JWT,took place on Wednesday 9th Feb 2011 at the Design
Council in London.
The speakers included:
- Mark Hindle, Communications Manager, Nokia UK
- Miguel Andres-Clavera, Creative Technology Director and Head of Innovation at JWT London
- Guy de Beer, CEO of Playcast
- Chair: David Rowan, Editor of Wired UK
Tweets
Amongst the many tweets, here are a select few:
Speaker's Presentations
Nokia's Conspiracy for Good:
5 May 2011 by Lauren Cotton
I joined Chinwag in August '10. I work across Chinwag, Chinwag Jobs, Digital Mission and Social Media Week London mostly on communications & publicity - chatting to you wonderul folk via blogs, newsletters, twitter, facebook, linkedin etc.
I also do illustration in my spare time, take a peek! Tumblr // Web Store
I joined Chinwag in August '10. I work across Chinwag, Chinwag Jobs, Digital Mission and Social Media Week London mostly on communications & publicity - chatting to you wonderul folk via blogs, newsletters, twitter, facebook, linkedin etc.
I also do illustration in my spare time, take a peek! Tumblr // Web Store
