SMW London Round-up: Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

• Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
• Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
• and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

• Football: London Derby - Chelsea FC vs Arsenal FC - how both clubs are using social media to build and engage with communities.
  • Laura Higginson - Chelsea's Social Media and Mobile Coordinator
  • Luca Massaro - Chelsea's Digital Marketing Analyst
  • Chris Harris - Arsenal's Deputy Editor
  • Ben Ladkin - Arsenal's Content Delivery Manager

• The Ashes: How the BBC's Test Match Special team covered the Ashes online and via social media, with TMS' Adam Mountford (@tmsproducer)
• Rugby: The RFU's Digital Media Editor, Tom Hines, on how the RFU and rugby are approaching social media.
• BBC, Social Media & London 2012: How are BBC sport using social media across sports reporting, commentary and coverage? What are the plans for the future, and what social media plans are in place for BBC's London 2012 Olympics coverage?

Video

Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy took place on Wednesday 9th Feb 2011 at the Design Council in London.

The session was chaired by Roger Mosey (BBC's Director of London 2012)

The panel were:

• Jake Humphrey, BBC Sport presenter (@jakehumphreyf1)
• Karen Pickering MBE, four-time world champion swimmer, England's most successful Commonwealth Games swimmer and BBC 5 Live pundit (@karen_pickering)
• Jeanette Kwakye, British 100m champion and only Briton to reach Olympics 100m final in last 25 years (@jnettekwakye)
• Lewis Wiltshire, Editor of BBC Sport website and social media lead for BBC Sport (@lewiswiltshire)

Reportage

• Take Me to the .com by James Ainsworth
• New vs Old, #socialmediaweek London and the BBC #smwldn by Jibba Jabba Pods
• The Best Job in the World? (for Cricket Fans) by Sam Michel
• BBC Sport at Social Media Week by Lewis Wiltshire
• #smwldn_sport - event roundup and video by The UK Sports Network
• Sport and Social Media - BBC Comes Up Trumps by Chris Hughes / Sine Qua Non

Tweets

Amongst the many tweets, here are a select few:

Photo (c) Simon Green