SMW REWIND: Social CRM - A Practical Look [video]
Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:
- What it Social CRM?
- What are the benefits?
- What are the barriers?
- Is anyone using it?
- How do I get started?
Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.
Panelists included Ross Breadmore (Consultant, NixonMcInnes) Joshua March (CEO, Conversocial), and Chris Heffer (SAP).
Live Tweets from #SMWSOCIALCRM
#smwsocialcrm #smwldn @joshuamarch @conversocial On social 30% customers expect response in 30 min 22%=2 hrs 29%=24 hrs #customerservice— Simon J Hughes (@simonjhughes)September 26, 2012
@rossbreadmore #smwsocialcrm Don’t get hung up on definitions Find passionate people Start small & iterate Focus on objectives Ethical— Simon J Hughes (@simonjhughes) September 26, 2012
@marshacollier Did somebody say homophily? Did I jump off a bridge because @cherwenka did, or, are we both bridge jumpers? :) #SMWsocialCRM— Christopher Berry (@cjpberry) September 27, 2012
Livestream
photo (cc.) Benjamin Ellis
