SMW REWIND: Sustainable Brands Doing Good [video]
How has social media changed the way brands approach CSR and sustainability initiatives? What challenges and opportunities do they face when using them?
That was the agenda for Sustainable Brands Doing Good by Doing Well in Social, a forum for comment and insight from brand marketers.
Julia Monro of Marks & Spencer talked about the M&S approach to sustainability featuring their recent Shwopping initiative with social media at its heart.
Betapond co-founder Conor Ryan spoke about Waterworks, a groundbreaking charitable initiative from Unilever and PSI providing clean drinking water to millions of people.
They were joined by Tamasine Johnson (Senior Digital Campaigns and Social Media Manager, National Trust) and Charlotte Beckett (Head of Digital, The Good Agency).
Giles Gibbons, CEO of Goodbusiness, founder of the Sustainable Restaurants Association, chaired the event.
Live Tweets from #SMWSUSBRAND
#smwsusbrand @conoraryan says Sustainability on social is about people, not the brand.— Investis (@Investis) September 26, 2012
#smwsusbrand 90% of people trust recommendations, 70% from strangers and only 15% of people trust adverts acording to @thegoodagency
— Ian Martin Adams (@ianmartinadams) September 26, 2012
2nd #SMWsusbrand update - @nationaltrust cares for 10% of coast in England, Wales and NI. Approx 750 miles (250,000 hectares)
— Tamasine (@socialsprout) September 27, 2012
Sustainable brands on Facebook "It's a long term relationship" says Conor from @betapond #smwsusbrand twitter.com/schnayd/status…
— Sinéad Birmingham (@schnayd) September 26, 2012
Nice talk about @unilever_press and waterworks from @connoraryan via #smwsusbrand - ppl to ppl donation at scale
— Pete Burden (@peteburden) September 26, 2012
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