The Great Google Job Experiment, Pay Per Career Keyword Advertising
Getting that dream job, sometimes requires more than a straight-forward job hunt, application and nailing the interview.
As an extension of a marketing discipline, it's all about understanding your audience and targeting them with an effective campaign. That's exactly what Alec Brownstein did using ingenuity and the grand total of $6 on Google Adwords.
The result? A gig at Y&R New York. Here's how he did it...
Not sure how repeatable this is - how many 'social media' campaigns have been hailed as brilliant because they were the first to grab an idea? - but you have to admit, the boy's got chops.
He's certainly not the only person using YouTube to further his career, the NY Times recently ran a piece about Tufts University accepting YouTube submissions as part of their application process.
Any schools or colleges in the UK doing this yet? Have you submitted a YouTube video as part of a college or job application. We'd love to know.
Hat tip: Francesco D'Orazio via Twitter.
17 May 2010 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
