Vicky Laing's blog

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

Facebook is a mirror while Twitter is a megaphone.

That is the core of a University of Michigan study into the two dominant social networks and how people use them.

Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists preferred to use Twitter to broadcast their opinions to others.