AOP Behavioural Targeting Forum: B2B perspective
Event Info
Description
Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?
14:00 Registration
14:30 Welcome and introduction
Ruth Brownlee, director, AOP
14:35 Chair’s opening remarks & overview
Matt O'Neill, president, AdMonsters
14:45 Growth of BT
Jeremy Mason, managing director, European Operations, Revenue
Science
* Where has BT come from and where is it going?
* Current research and thinking
* Growth potential
15:00 Ethics of BT
Nick Barnett, commercial director, Phorm
* Enhancing the user experience
* The vendor’s responsibility
* Privacy best practice
15:15 The B2B dimension of BT
John Snyder, director, Grapeshot Limited
* Improving publishing efficiency
* Trading using BT
* Improving editorial content: page DNA matching
* Examples: How B2B publishers are making it work
15:30 The Agency Perspective
Matt Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital
* What agencies want
* Agency issues and concerns
* Barriers to growth
* Vision of the future
15:50 Coffee Break & Networking
16:10 The Publisher’s Perspective
Neil DuLake, commercial development manager, guardian.co.uk
* How the Guardian uses BT
* Learning from experience: Top tips for success
* Case study / Segment focus: the challenge, strategy, execution and results
* Best practice
16:30 Panel Q&A
17:00 Drinks Reception & Networking
17:30 Finish
For more information and to book your place check out the AOP event homepage.
Tickets are £40+vat for members, £80+vat for non-members.
