Engage for Brand Building

Event Info

Tue 8 Jul, 2008 at 11:04am
Conference Centre, Centre Point Tower
103 New Oxford Street
London, WC1A 1DU, UK


IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, B&Q, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail will be revealed, and top brands will illustrate how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.


08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Head of Marketing, IAB

09.25 Beyond the sale: retail brand engagement study
Kieron Matthews, Head of Marketing, IAB
Mary Jeffries, Director, ævolve

10.00 Proving it works: innovative new approach to measuring online
branding within FMCG
Andrew Bradford, Director, Regional Sales & Sales Strategy, AOL Europe

10.20 The positive effects of TV with online video advertising: a Yahoo! case
study for McCain and PHD
Mark Connelly, Head of Commercial Development, Yahoo!

10.40 How the internet can deliver real value for FMCG brands: case studies
from Typhoo, Dove, Simple and Sunsilk
Michael Dwyer, Founder and CEO of Pigsback.com


11.20 Break

11.40 How B&Q built their brand online through search engine optimisation
Neil Jackson, Search Director, Tamar
James Davey, Online Marketing Manager, B&Q

12.00 Serious about sport: how Lucozade Sport built their brand
through e-commerce
Mark Ralphs, Strategic Director, Worth

12.20 Tesco mobile: building brands via mobile
Mark Slade, Managing Director, 4th Screen Advertising
Michael Tomlins, Commercial Director, Infomedia Services Ltd.

12.40 You need more than a site to build your brand: a Stella Artois case
Måns Tesch, Digital Strategy Director, Lowe Worldwide
Neil Gannon, Global Brand Manager Stella Artois, InBev


13.10 Lunch

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding


Internet Advertising Bureau