Engage in Manchester
Event Info
Description
The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (& specifically outside the M25).
The internet is a vast and exciting medium, and our job at the IAB is show you exactly how to employ the range of disciplines it offers to welcome consumers into your world and establish a secure, and effective online presence. IAB Engage in Manchester will do just that. Although online has been traditionally used as a direct response channel, broadband has enabled richer and more engaging creative executions, so using the medium to build brands is a real opportunity.
We’ll be hearing from online experts such as Orange, BigMouthMedia, Microsoft, AOL, MediaVest Manchester and Code Computerlove as well as some of the UK’s leading brands. With new research, fantastic case studies and sessions on using search intelligently, integrating your brand with other media, behavioural targeting, social media and mobile, this is an essential event.
Programme:
09.30 Registration
10.00 Chairman’s welcome
Guy Phillipson, CEO, IAB
10.15 Brand New Worlds Research
Andrew Bradford, director, regional sales & sales strategy, AOL Europe
10.35 TV & Online: Better together
Guy Phillipson, CEO, IAB
David Brenan, head of research, Thinkbox
11.15 Getting Atomic: exposure to conversion – tracking technologies in
Search, Affiliate and Display
Andrew Girdwood, head of search, BigMouthMedia
Questions
11.50 Break
12.10 Universal search: using search as a branding tool
Jon Myres, head of search & associate director, MediaVest
12.30 Creativity outside the M25
The importance of creativity in the digital arena
Tony Foggett, managing director, Code Computerlove
Mike Harper, brand manager, PZ Cussons
12.50 The Hair Police: Tracking down 18 – 24 year olds online
A Schwarzkopf Pro.Styling case study
Paul Mallett, managing partner, Swamp
Andrew Brown, creative director, Swamp
Questions
13.30 Lunch
14.20 Chairman’s Welcome back
Kieron Matthews, marketing director, IAB
14.25 Context Matters: How to engage on the web
Caroline Vogt, head of international research, Microsoft Advertising
14.45 Brand building in social media: creating impact, awareness and
relationships
Sony Bravia bunnies case study: breeding like rabbits across the
blogshpere
Katy Howell, managing director, Immediate Future
15.05 Dispelling the myths of Behavioural Targeting
Adrian Lacey, managing director, Tacoda
Questions
15.40 Break
16.00 Exposure : mobile media consumption study exclusive to Orange
Laura Chaibi, media research manager, Orange
16.20 Mobile advertising: how does it really work
Charles Sword, head of mobile advertising, Yahoo!
16.40 IAB debate
17.15 Close
Drinks
For more information and to register your place go to the event homepage
