Gambit on Licensing (Brand/Formats)

Event Info

Thu 12 Feb, 2009 at 12:00am
Cass Business School
106 Bunhill Row
London, EC1Y 8TZ, UK
Cost: £58


Gaming gambling (even soft gaming or skill gaming) is essentially FMCG business, like selling Cereals, chocholate bars or insurance/banking/derivative products (for higher stake games like spreadbetting etc.).

Therefore, gaining Trust and maintaining a good following for an operator is key and one best way is to license a brand/format from another medium (TV? movies? Manga/comics? dare I say it Sharon Osborne!??)

However, what is the business drivers behind it, how the deals are stuck, what are the expectations and performance matrix employed to see if it has worked?

To explore these issues and more, as usual, Gambit will pull together a top notch panel of speakers to get to bottom of the licensing jungle..

The audience can decide whether it will be "get me in there", or "get me out of there" at the end of the usual insightful/lively, yet relaxed evening discussion with whos' who of the sector.

  • Jurian VanDerMeer, Head of Brand Exploitation, Endemol UK [confirmed]
  • Paul Kanareck, Head of FremantleMedia Ventures [confirmed]
  • Tom Kenny, Commercial Director, Wagerworks (IGT company) [confirmed]
  • Marketing Director, Marvel Comics [Invited]
  • Gaming firm that licensed products [TBC]
  • Brands that already licensed, or looking to license, what they are looking for [TBC]
Register online NOW!

or buy the nominal cost tickets here:

Got some thoughts about what trends/aspects of our sectors that you would like us to cover (not from a vendor's point of view, but what our sector 'needs'!)

Email us if you have any suggestions of very senior speakers, proposing to sponsor, or indeed want to be kept informed about future Gambit event.

It will take place at the Cass Business School:106 Bunhill Row, London EC1Y 8TZ

Find Cass Business School


6:00pm Welcoming drinks, tea & biscuits

6:30pm Panel discussion commence

8:00pm Drinks & Networking

9:00pm Proceedings finished at the business school, further networking to a local club/bar

How to book

It is possible to book online:

New Business model for 2007

Gambit was launched to bring value, trust and transparency to the sector and help us reach out and explain to Technology, Finance and media/ entertainment sector about our gaming gambling world. It has been free to attend since 2005 until end of 2006. 2007, we will commence charging but its mainly to cover our cost.

Logistics: 1) Once the gambit ticket(s) been purchased, 2) you will be sent a serial number per ticket. 3.) For each Gambit event, one set of serial number (previously not used ) would be required to register a proposed individual's name and company information at time of booking online or via email to, 4.) the named person registered can just turned up at the event. 5.) at the door tickets will be sold for £70 cash.

Click here to purchase annual membership (5 tickets) or more, or indeed for only one Gambit ticket (£58).

Exchanges and returns: Gambit tickets cannot be exchanged or money refunded, unless the registered event is cancelled, in that case, the serial numbers can be reused for future events.