IAB Forum: Gaming
Event Info
Description
In-game advertising is one of the most exciting online disciplines.
The
gaming industry has an incredibly dedicated following and is now
opening its doors to advertisers. Dynamic in-game advertising offers a
far richer experience for the gamer when used appropriately, enabling
marketers to place their brands in front of gamers in real-time. New
technologies mean that they can now also update and track campaigns, as
well as measuring effectiveness where they never could before.
This
forum will discuss latest research figures, and will cover both casual
and traditional gaming. We will also be looking at emerging
demographics, like the female market that has opened up a raft of new
opportunities for marketers.
Programme:
12.30pm Arrival
1.00pm Chairman’s welcome
1.10pm Gaming overview - why gaming, what is it, what is changing?
1.30pm Gaming insights and research
1.50pm Case study 1
2.10pm Case study 2
2.30pm BREAK
2.50pm Gaming and social media
3.10pm Creative case study
3.30pm The Future of gaming
4pm Close
