NMA Live - Developments in search

Event Info

Thu 16 Jul, 2009 at 8:00am

Hesperia London Victoria

2 Bridge PLace, Victoria

London, SW1V 1QA, UK (Map)

Cost: £110.00, or £85.00 for New Media Age subscribers

The face of the search market is changing with Microsoft’s recent launch of Bing, a shift in the balance between paid-for and organic search, and new tools being developed to improve the performance of pay-per-click. This half-day session aims to bring you up to speed with all these change and show how they can work for you, as well as looking at what the future might hold for search.

To book your place or for further details, email nma [dot] livecentaur [dot] co [dot] uk or click here.

Chairman: Michael Nutley, editor-in-chief, New Media Age

09:00-09:30 Registration

09:30-10:15 Bing; Microsoft's latest bid to improve its position in search - Paul Stoddart,Microsoft UK Search Lead

10:15-11:00 New tools for search - Paul Mead, MD of VCCP Search

11:00-11:20 Coffee Break

11:20-12:00 Case Studies - Alex Hoye, CEO of Latitude

12:00-12:45 Panel discussion - The future of search - Paul Mead, MD of VCCP Search; Alex Hoye, CEO of Latitude; Dominic Allon, agency leader, Google; Mel Carson, adCenter Community Manager Europe, Microsoft Advertising