IAB Digital Foundation Course

Event Info

Tue 12 - Tue 26 Jan, 2010 from 9:30am - 5:30pm
Internet Advertising Bureau
14 Macklin Street
Covent Garden, WC2B 5NF, UK (Map)
Cost: 950


What it covers

Digital Media is fundamentally changing the way that consumers interact with brands. With tools like blogs and social networks they can tell us, and others, what they think about what we promise them. This change presents a challenge for the unprepared but a great opportunity for those who are willing to embrace it. 

It is now essential for all marketers and agency staff to have the knowledge, skills and confidence to make the most of the opportunities offered by digital marketing. 

Run over three days, the Digital Foundation course will provide you with a comprehensive digital overview. 

Covering the key digital disciplines including:

  • Overview of the digital consumer and media market
  • Introduction to SEO and PPC – understanding the basics - Including a detailed look at Google AdWords, Yahoo! Search Marketing and Microsoft adCenter
  • Understand the basics behind affiliate marketing
  • Learn about the opportunities offered by Digital Display advertising and how to create cut-through
  • Including a detailed look at video – the hottest topic in digital display
  • Get the tools and knowledge to optimise and measure Digital Campaigns
  • Comprehensive look at Social Media fundamentals – social networks, viral content, applications
  • Introduction to building relationships and your brand through CRM and Data Management
  • Hear about mobile marketing - the emerging digital medium
  • Crucial knowledge on Digital Legal and Regulatory Requirements
  • Learn how to effectively work with digital technology and successfully manage digital projects
  • A look to the future: what’s next for digital?

The Digital Foundation is the definitive course for preparing your staff for the digital future. The course will also look at Digital Project Management, legal regulations and answer the question, “what we can expect from the next generation of digital technology?” If you or your staff would like to become more confident in embracing digital as part of the marketing mix, this session is essential for you. 

Who Should Attend?

  • All members that are new to digital

Skill Level

  • Beginner / Intermediate


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