IAB Retail Forum

Event Info

Wed 24 Feb, 2010 from 12:30pm - 4:00pm
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: £55 (Member), £99 (Non-member), Free (Advertiser)


For most of the UK the internet is the first stop for researching, comparing prices and hopefully making that final purchase, with nearly half the adult population of the UK purchasing goods online during the last quarter of 2009 (British Population Survey).

However, we must remember that online can serve as an effective brand building tool for retailers, enhancing the overall shopping experience. With predictions that retail sales will return to growth in 2010, this IAB forum aims to provide insights into current consumer behavior and show you how internet advertising can not only drive sales for all types of brands, but also establish relationships with your customers. Looking at case studies from a range of UK marketers, we’ll provide you with new and innovative tools to do this, ranging from social media to display advertising and search to affiliate marketing. This event is both for offline and online retailers.

12:30 Arrival & Lunch

13:00 Introduction
Kieron Matthews, Marketing Director, IAB

13:10 The Customer Journey - Research by Yahoo
Nicola Ibberson, Retail Category Director, Yahoo

13:30 The latest in Affiliate Marketing

13:50 Mobile opportunities for the Retail sector

14:10 BREAK

14:30 Site Optimistation - ASDA and Fragrance Direct case studies
Peter Ellen, COO, Maxymiser

14:50 Video case study

15:10 Making the most of Social Media for the Retail sector

15:30 Q&A



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