Digital Hollywood

Event Info

Mon 3 May, 2010 at 9:00am
Loews Hotel in Santa Monica
Santa Monica, US (Map)
Cost: See website

Description

Digital Hollywood Spring, Santa Monica, California
Date: May 3-6, 2010
Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700

Attendee & Press Registration Information - Click Here

Speaker Submission Info & Procedure - Click Here

Note:
Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.

Click and View Agenda by Day:
Monday, May 3rd - Click Here
Tuesday, May 4th - Click Here
Wednesday, May 5th - Click Here
Thursday, May 6th - Click Here


For Conference Videos of the recently held Digital Hollywood Events - Click Here

The Digital Hollywood Dinners - Each Night at 6:15 PM
Sign Up for Dinners on the Registration Page - $65 per ticket - this fee applies to all attendees and speakers - Each dinner will have special guest speakers, tba
• Digital Hollywood Finance Dinner: Private Equity, VC and Investment, Monday, May 3rd
Ross Levinsohn, Founding Partner, Fuse Capital
Richard Yen, Director, Saban Ventures
Neal Hansch, Principal, Rustic Canyon
Paul H. Lee, Senior Vice President, Peacock Equity Fund, Moderator
• Virtual Currencies, Virtual Goods, Social Gaming Dinner, Monday, May 3rd
Renata Dionello, Chief of Staff to CEO, eBay
Matt Van Horn, Business Development, Digg, Moderator
Additional speakers to be announced
• The Games Dinner - Tuesday, May 4th - Social Gaming, Immersion Technologies & the Platforms - from iPads to Consoles, Tuesday, May 4th
Ben Feder,
President & CEO, Take-Two Interactive
Additional speakers to be announced
Co-Hosted by: International Games Developers Association
• Video Anytime Anywhere Dinner, Wednesday, May 5th - Speakers to be announced
The 1st “Media for Social Change" Dinner (by invitation)
International Fund for Animal Welfare (IFAW) presents:
Ivory Trade Campaign, honorees in the media and technology space, celebrity Media for Change host committee and proponents.

Co-Located Events:
Digital Hollywood is Host to a number of co-located Events

I. The Variety Entertainment and Technology Summit - Monday, May 3rd - Click Here

II. The Hollywood Content Summit - Click Here
Affiliated Organizations
• Writers Guild of America
• Screen Actors Guild
• AFI Digital Content Lab
• Academy of Television Arts & Sciences
• KCET, a PBS Affiliate
• International Documentary Association
Affiliated Companies:
• Adobe
• Imdb
• IndieWire
• SnagFilms
• Withoutabox
• IndieGoGo
• Eqal
Summit Produced by:
Gerber Rigler
Producing and Executive Consulting for Digital Hollywood

Track Codes:
I.
Digital Hollywood Finance - DHFi
II.
Hollywood 2.0 – Disruption and TransformationH2.0
III.
The Advertising Platform – The Upfronts - AdvUp
IV.
Hollywood Content Summit - HwdSummit
V.
The SmartphoneSmPh
VI.
Digital Money, Virtual Currencies & Virtual Goods DMny
VII.
Hollywood & Games HGmz
Co-Hosted by: International Games Developers Association
VIII.
The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
IX. Hollywood Apps - APPs
X.
Music 2.0 Music2.0
XI.
New Ideas, New Visions – NuVIS
XII.
Content Rights - Digital Rights Program - DiRghts
XIII. Start-Up Boot Camp - Entertainment & Technology Primer - Money and Strategy – START
XIV:
Telco 2.0 - Co-Located Event - Wednesday, May 5th - Click Here
XV: P2P & Cloud Media Summit - Co-Located Event - Thursday, May 6th - Click Here
XVI: Korea Entertainment & Technology Strategic Sessions - Presented by the Korea-US Vision Council - Wednesday, May 5th

The Complete Agenda
Digital Hollywood Spring
May 3-6, 2010
Loews Santa Monica Beach Hotel
Pre-Day Events - The Strategic Sessions
Monday, May 3rd
10:00 AM – 11:15 AM
Track I:
H2.0, SmPh, HGmz, APPs
The iPad-Tablet-SmartPhone Immersive Consumer Experience - Exploring Content and Apps in a 24/7 User Environment - Entertainment, Information, Games & Advertising
Track II: DHFi-1
Media & Entertainment Valuation Symposium
Hosted by: Media Valuation Partners

10:15 AM - 11:00 AM - HwdSummit
Comedy Masters: Superstars and Hidden Gems
Success & Failure:
Why and how comedy works online - Writing, producing, developing for the Superbad / Funny or Die - Generation
Glasgow Phillips,
Author, The Royal Nonesuch, Moderator
Mike Farah, Head of Production, Funny or Die
Eric Spiegelmann, Creator, Old Jews Telling Jokes
Presented by Funny or Die

11:30 AM – 12:15 PM - HwdSummit
Comedy Crossovers: Sitcoms, Virals, Pilot Season
The YouTube generation on their way to world comedy domination in the name of low-budget quirkiness.
Kevin Winston, Founder, Digital LA, Moderator
Amber J Lawson, Head of Comedy, Babelgum
Mike Polk, Comedy, Break.com
Danny Leiner, director, Harold & Kumar Go To White Castle, Backwash / Crackle
Presented by Babelgum

12:45 PM – 1:30 PM - HwdSummit
Online Distribution for Docs - Lunch Session
Rick Allen, CEO, SnagFilms and tba, IndieWire discuss the state of the indie union" from the perspectives of distribution, journalism, production financing.
Lunch and presentation courtesy of SnagFilms / IndieWire

1:00 PM – 2:15 PM
Track I:
DHFi-2, H2.0-1
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live''
Dave Martin, SVP, Media, ignited
Jerry Kowal, Senior Vice President, Digital Media, Endemol USA
Carlson Choi, Senior Director of Interactive Marketing, Activision
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Oren Katzeff, Vice President and General Manager, Demand Media Entertainment
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-2
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Beth Greve, Head of Display-Automotive, Google
Darren Herman, Chief Digital Media Officer. Kirshenbaum Bond Senecal + Partners
Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc.
Sean Kegelman, SVP/Partnerships and Ventures, VivaKi
James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corporation
James Colborn, Director, Microsoft Advertising
Deloitte Services LP, Moderator to be announced
For Session Description & Speaker Bios Click Here

Track III: SmPh-1, HGmz-1, NuVIS-1, APPs-1
iPhone Apps, iPad Apps, Twitter Apps and Mini-Apps as the Next Platform: Communication, Games and Commerce in Mobile, Social Media & Broadband & Music
Jeffrey Litvack, GM of Mobile and Emerging Products, Associated Press
Jason Oberfest, Vice President, Social Applications, ngmoco
Chris Hollenbeck, Managing Director and Founding Member, Granite Ventures
Natalie Petouhoff, Industry Analyst
Cheryl Lucanegro, SVP, advertising, Pandora
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
For Session Description & Speaker Bios Click Here

2:00 PM – 2:45 PM - HwdSummit
The Digital Documentarian Part 1 – DIY all the way
Eddie Schmidt, President IDA, Moderator
Presented by: International Documentary Association

3:15 PM – 4:00 PM - HwdSummit
The Digital Documentarian Part 2 – Crowd Funding, Alternative Distribution, Community Building and Social Marketing
David Straus, CEO, Withoutabox, Moderator
Danae Ringelmann, Co-Founder, IndieGoGo
Adam Chapnick, Founder, Distribbr
David Gale, SVP New Media, MTV
Sara Pollack, Youtube Screening Room
Christian Gaines, Withoutabox, AFI Film Fest
Presented by Withoutabox / Imdb

2:30 PM – 3:30 PM
Track I –
DMny-1, HGmz-2, NuVIS-2
Social Gaming: Online and Mobile - Design, Distribution, Virality, Cross-Promotion & Monetization
Michael Pole, Founder, President, Trilogy Studios
Andrew Schneider, Co-founder & President, LiverGamer
Mike Goslin, Vice President Product Development, Hangout, former VP Disney Online
Mikael Gummerus, CEO and founder, Frosmo
DreamWorks Animation, tba
Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-3
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Simon Kelly, Chief Operating Officer, Story Worldwide
Richard Jalichandra, CEO, Technorati
Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
Phil Miano, National Director, AOL Mobile Advertising
Shelby Cox, Director of Partnerships, Promotion + In-Game Media for 2K, Take-Two Interactive
Thomas Lemaire, Deputy VP, business development, Orange/France Telecom North America
Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator
For Session Description & Speaker Bios Click Here

Track III - H2.0-2, SmPh-2, APPs-2
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Dave Ulmer, Senior Director, Entertainment Products, Motorola
Lincoln Bjorkman, EVP, Executive Creative Director, Digitas
Renee Plato, VP Digital Video Distribution ABC, Disney and ESPN Media Networks, The Walt Disney Company
Ramiro Sanchez, Director, Reuters Media
Dan Schechter, Vice President, L.E.K. Consulting
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here

3:45 PM – 5:00 PM
Track I -
H2.0-3, ViDeo-1
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Malik Ducard, SVP Digital Distribution, The Americas, Paramount Digital Entertainment
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC
Paul Colichman, co-founder and CEO, Here Media, Inc.
Paul Levine, President, New Media, Current TV
Shannon O’Neill, SVP & General Manager, New Media Ventures, GolfChannel.com
Ivan Nikkhoo, Managing Director, Siemer & Associates, LLC
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-4
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
Benjamin Chen, Chairman/CEO, Mochila
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Mark Yesayian, Managing Director, Digital West, MEC Interaction
Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Kyle Johnson, Director of Media Products, Compete
Marty Collins, Group Marketing Manager, Microsoft
For Session Description & Speaker Bios Click Here

Track III – DMny-2, HGmz-3, DHFi-3, APPs-3
Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy
Susan Wu, CEO and founder, ohai
David Marcus, founder and CEO, Zong
Joe Lynam, CEO, Payment One
Mihir Shah, Chief Revenue Officer, Offerpal Media
Danny Shader, founder and CEO, Kwedit, Inc.
Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc.
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

4:30 PM – 6:00 PM - HwdSummit
DH Pitch Camp Part 1 – Pitching your Documentary, Reality Show and Non-Fiction Web series.
Presented by Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators
Presented by IndieGoGo and Withoutabox & Imdb

End-of-Day Poolside Reception
Special Events:
5:00 PM - 6:30 PM
Variety Poolside Party
Hosted by Cisco Eos®:


6:15 PM - DHFi-4 - Evening Dinner – Sign-up on Registration Page
Digital Hollywood Finance Dinner: Private Equity, VC and Investment
Moderator:
Paul H. Lee,
Senior Vice President, Peacock Equity Fund
Speakers to be announced

6:15 PM - DMny-3, HGmz-4, DHFi-5, APPs-4 - Evening Dinner – Sign-up on Registration Page
Virtual Currencies, Virtual Goods, Social Gaming Dinner

Tuesday, May 4th
SuperSessions
9:00 AM - 10:15 AM
Track I:
AdvUp-5
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Gabe Vehovksy, EVP, Strategy and Client Solutions, Discovery Communications
Carolyn Everson, Chief Operating Officer and Executive Vice President, Ad Sales, MTV Networks
Peter Groome, co-founder and President, Fathom Communications, Omnicom
Lance Podell, Chief Executive Officer, Next New Networks
John Partilla, EVP/President of Global Media Sales, Clear Channel Media Holdings, Inc.
Mark Marvel, Sr. Director, msnbc.com
Riley McDonough, Senior Vice President and General Manager Americas, Consumer Publishing, Thomson Reuters
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-6, DMny-4
Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance
Satya Patel, Principal, Silicon Valley, Battery Venture
John McCarus, VP Director Brand Content, DIGITAS
Richard Gingras, Chief Executive Officer, Salon
Shawn Gold, CEO, Cocodot, former CMO, MySpace
Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio)
Angelique Shelton, VP, Content and Product Development, Wikia
Deloitte Services LP, Moderator to be announced
For Session Description & Speaker Bios Click Here

Track III: ViDeo-2
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
John Watson, Executive Director AT&T Digital Media Services
Michael Goldfine, President, AEG Digital Media
Shalini Govil-Pai, Lead Product Manager, Youtube/Google
Jonathan Ruff, Senior Director, Technical Marketing, Motorola Applied Research Center
Paul Childers, CEO, Rubber Duck Media
Nicholas Butterworth, CEO, HD Cloud
Anthony Simon, Vice President, Marketing, Zoran
Amy Friedlander Hoffman, President, Priority Digital Media, Moderator
For Session Description & Speaker Bios Click Here

Track IV: HGmz-5, DMny-5, APPs-5
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Keith Lee, CEO & Co-Founder, Booyah
Donna Powell, president and COO, Meteor Games
Don L. Daglow, President and CEO, Stormfront Studios
Allen DeBevoise, Chairman and Chief Executive Officer, Machinima.com
Ian Ali, National Sales Manager, Massive, Microsoft
Mike Vorhaus, President, Magid Advisors, Moderator
For Session Description & Speaker Bios Click Here

9:00 AM – 9:45 AM - HwdSummit
TV Track - Academy of Television Arts and Sciences
Mini-Summit: Next TV and Beyond
The Interactive Emmys: Selection, Nominees and Winners
Geoff Katz, Co-Governor Interactive Peer Group, Academy of Television Arts & Sciences, Moderator

10:15 AM – 11:00 AM - HwdSummit
Academy of Television Arts & Sciences - Mini-Summit: Next TV and Beyond
The Return of the Sponsor: The Television Brand as the Ultimate Brand Extension
Brian Seth Hurst, CEO,The Opportunity Management Company, Moderator
Cynthia Cleveland, Partner, Broadthink
Robb Weller, Founder, Weller / Grosmann Productions
John Andrews, SVP, Klasky Csupo, ka-chew!
David Norton, Ladder Up Media
Presented by: The Academy of Television Arts & Sciences

10:45 AM - Noon
Track I:
H2.0-4
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks
Jason Klarman, General Manager, Oxygen Media
Curt Marvis, President of Digital Media, Lionsgate
Ilsa Berg, Director, Programming, Fox Television Studios
Kevin Yen, Director of Strategic Partnerships, YouTube
James A. Pitaro, Vice President, Yahoo! Media
Lewis Henderson, CEO, Davie Brown Entertainment
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-7, ViDeo-3
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
David Trumpey, Vice President, Group Creative Director, MRM Worldwide Seattle
Anthony Di Biase, Executive Creative Director, Wunderman Southern California
Gustavo Alvarado, Partner, Group Media Director. MEC Interaction
Scott Rosenberg, VP of Advanced Advertising, Rovi Corporation
Beth Doyle, Innovations Associate Director, VivaKi
Mark Kroese, General Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corporation
Ajay Chopra, General Partner, Trinity Ventures, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-3, APPs-6
The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
Cameron Friedlander, VP, Director of Creative technology, Designkitchen
Matthew Fix, Principal, Vodafone Ventures
Will Pinnell, Director of Mobile Strategy, Sabre Holdings
Michael Rice, senior vice president, Director of Digital, McCann Erickson Los Angeles
Michael Bramlage, Director of Product Management, Nokia
Yahav Isak, Director of Interactive Production, JWT
Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV: HGmz-6
Games and Hollywood: Games, Feature Animation, Brands, Advertising and Commerce: Establishing the Cross Platform Business Strategy
Geoff Keighley, Host and Executive Producer, Spike TV
Aaron Lassila, Director, Global Media Sales, Electronic Arts
Dean Carignan, Director, Advertising Business Group, Entertainment & Devices Division, Microsoft Corporation
Dreamworks, tba
Gordon Bellamy, Sr. Producer, Emerging Media, yU + co., Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

10:45 AM – Noon
Special Workshop A
Content - Relevance – Recommendations: From Broadband & Mobile to TV
David Maher Roberts, CEO, Filter
Jim Lanzone, founder and CEO, Clicker.com
For Session Description & Speaker Bios Click Here

11:30 AM – 12:15 PM - HwdSummit
Social Marketing, Aggregation, Sponsors, and the Future of Content Distribution
Peter Yared, CEO, Transpond, Moderator
Phillip Holmes, LA Director, Blue State Digital
Danila Koverman, Director of Development, Break.com
Mark Netter, VP West Coast, New Media Strategies
Presented by Transpond

12:30 PM – 1:45 PM
Special Presentation
- DHFi-7, NuVIS-3
Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology
Hosted by: Art Chang, founder and CEO, Tipping Point
Presentations by:
Daren Tsui, CEO and co-founder, MSpot
Jim Lanzone, founder and CEO, Clicker.com,
Noora Guldemond, Head Sales & Marketing, Metaio Inc.
Trusight's DRC (Digital Retinal Code)
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track I:
AdvUp-8
Digital Hollywood Upfronts Cross Platform Advertising - Agency, Networks, Content Partners, Brands
Hosted by: Microsoft Advertising

Track II: H2.0-6
Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business
Joerg Bachmaier, SVP - GM Americas, Endemol Worldwide Brands, The Endemol Group
John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group (E!, Style, G4)
Greg Kahn, EVP, Business Development Director, Optimedia US
Matt Farber, President, Wilderness Media & Entertainment, Founder, Logo
Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network
Christian Kugel, Senior Vice President, VivaKi
Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track III: H2.0-7, ViDeo-4
Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films and Television
John Rubey, President, AEG LIVE
Greg Foster, Chairman and President of Filmed Entertainment of IMAX Corporation
Buzz Hays, Senior Vice President, Sony 3D Technology Center, Sony Corporation of America
Angela Wilson Gyetvan, VP, Marketing and Sales, 3ality Digital
Chuck Comisky, 3-D Stereo VFX Supervisor, Avatar
Keith Melton, Director, Mummies 3-D: Secrets of the Pharaohs
Jonathan Dern, President, Cinedigm Entertainment Group
Jim Hannafin, SVP - Business Development - North America, Reliance MediaWorks USA, A Reliance MediaWorks LTD Company
Marty Shindler, CEO, Oculus3D Corporation, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-4, APPs-7
SmartPhone as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device
Jennifer Byrne, Director - Business Development, Verizon
Madeline Herdrich, Vice President of Mobile, Paramount Pictures Digital Entertainment Group
Brandon R. Lucas, VP and GM, Mobile, Black Entertainment Television
Albert Chu, Vice President of Marketing & Alliances, ACCESS Systems Americas, Inc.
Patrick Collins, Chief Executive Officer, 5th Finger
Lane Bruns, Sr. Director, Business Development, iBiquity Digital Corporation
Matthew Feldman, President and CEO, Versaly Entertainment
Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator
For Session Description & Speaker Bios Click Here

12:45 PM – 1:30 PM - HwdSummit
Software Revolutions for Digital and Analog Filmmakers
Lunch and presentation courtesy of Adobe Systems

2:00 PM – 2:45 PM - HwdSummit
Web Indies Explosion
Mark Vega, Founder, Libertas Law Group, moderator
Daniel Tibbets, SVP & Studio Chief, GoTV Networks
John Heinsen, Founder, Bunnygraph.com
Presented by TBA

2:15 PM – 3:30 PM
Track I:
H2.0-8, ViDeo-5
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Mark Wurtzel, Regional Sales Manager, Google TV Ads
Allen Duan, Vice President, Digital Distribution and Partner Relations, MTV Networks
Stephen Condon, Director Market Development AT&T Digital Media Services
Ed Bunnell, SVP, Programming & Content, FOX Sports Digital Media
John Davi, Director, Engineering, Media Solutions Group, Cisco
John Harran, VP Business Development and Multiplatform Distribution, Turner Broadcasting
OpenTV, speaker to be announced
Tim Hanlon, Managing Director, Riverview Lane Associates, Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-9
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Marcelo Camberos, Vice President, Business Development & MD, International, Funny or Die
Jared Tobman, Executive Vice President of Digital and Production, Reveille LLC
Roy Bank, President, Television, Merv Griffin Entertainment
Joe Michaels, Senior Director of the Online Audience Business Group at Microsoft
Eric Berger, SVP Digital Networks and GM of Crackle.com, Sony Pictures Television
Sharon Waxman, Editor in Chief, TheWrap, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-8
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
David Kang, Senior Vice President and General Manager of Subscription Services, Rodale
Devery Holmes, President & CEO, Spark Alliance Marketing
Erika Nardini, VP, Brand Packaging, Yahoo
Jon Vlassopulos, CEO, skyrockit
Peter Daboll, Chief Executive Officer, Bunchball
Russ Axelrod, Brand Specialist, Microsoft Advertising
Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-5,
Video on the Smartphone - Entertainment & Information Programming Jumpstarts the Revolution
Francisco Varela, Head of Wireless Partnerships, YouTube
Cynthia Ray, Director of Programming, FLO TV Inc.
Jerry Rocha, Vice President of Mobile Media, The Nielsen Company
Jacquie Robison, Senior Director of Marketing, MobiTV
L.M. Kit Carson, Filmmaker/Journalist, AFRICA DIARY
Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA)
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator
For Session Description & Speaker Bios Click Here

Special Workshops
2:15 PM – 3:30 PM
Workshop A:
ViDeo-6, DiRghts-2
Network Neutrality – The Implications of FCC, Industry and Consumer Mobilization
Susan Cleary, VP-general Counsel, Independent Film & Television Alliance
Andrew Keen, Author and Advisor to Arts & Labs
Jeff Turner, CTO/Principal, Interstream
Larry Downes, fellow, Stanford Law School Center for Internet and Society and Author, “The Laws of Disruption”
J.G. Harrington, Member, Dow Lohnes, PLLC, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Workshop B: HGmz-8, DMny-6
Virtual Economies, MMOs, Virtual Worlds & Virtual Goods
Craig Sherman, CEO, Gaia Online
Cindy Armstrong, CEO, WebWars
Kevin Dasch, VP of Finance and Business Development, IMVU
Tom George, Director of Online Marketing and E-Commerce, Turbine, Inc.
David Traub, VP Business Development, DigitalSportsMedia, Moderator
For Session Description & Speaker Bios Click Here

3:15 PM – 4:00 PM - HwdSummit
Web Series Development – Pilot season without a Net
Miles Beckett, CEO, Eqal, Creator, Lonely Girl 15, Moderator
Hayden Black, Creator, Good Night Burbank
Presented by Eqal

3:50 PM - 5:00 PM
Track I:
AdvUp-9
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Brandon G Berger, Vice President, Digital Innovation, MDC Partners
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company
Thomas Rambold, CEO, Dess GmbH & Co. Consulting KG
Chip Meehan, VP, Advanced Advertising Sales, Comcast Spotlight
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II: HGmz-9
Games: 360 IP Development - From Casual to Immersive: Full-Spectrum Development Across Movies, Toys, Games, Virtual worlds and TV
Dan Winters, VP Developer Relations, Activision
John Hight, Director Product Development, Sony
James Jones, VP Creative Production, Hasbro
Jim Veevaert, President of Production, Jerry Bruckheimer Games
Tim Chang, Principal, Norwest Venture Partners
Marty Poulin, CEO, ShadyLogic Studios, Moderator
For Session Description & Speaker Bios Click Here

Track III: H2.0-10
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Amber J Lawson, Comedy Publisher, Babelgum International
Scott Ehrlich, CEO, Agility Studios
Larry Tanz, President, Vuguru
Paul Kontonis, Senior Vice President, Branded Content, MATTER, Edelman Sports & Entertainment Marketing
Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications
David Tochterman, Head of Digital Media, Innovative Artists, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-6, HGmz-10, APPs-8
SmartPhone, iPad, Tablets - Games, Music and Content- the Strategies, the Market, the Rewards
Stephen Jackson, President and CEO, Smashing Ideas
Jason Henderson, Games Product Manager, Verizon
Michael Schade, CEO and Co Founder, Fish Lab
Matt Story, Director, Denuo
Daniele Calabrese, Founder and CEO, soundtrckr
Jennifer Cooper, Founder and Principal, Rocket Spark Media, Moderator
For Session Description & Speaker Bios Click Here

4:30 PM – 6:00 PM - HwdSummit
DH Pitch Camp Part 1 – Pitching your Web series - Presented by IndieGoGo
Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators
Presented by IndieGoGo

3:50 PM - 5:00 PM
Workshop A:
ViDeo-7
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Richard Harrison, Director, GoTV Networks
Josette Bonte, Chief Digital Media Strategist, Cisco IBSG
Marty Roberts, VP, Marketing, thePlatform
Marc Scarpa, CEO, SimplyNew
Mariana Danilovic, Co-Founder, President & CEO, Director, ultralivetv
Mike Glickenhaus, CEO, VMIX
Anthony Bontrager, President, 1Cast
Andy Vitus, Principal, Scale Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Workshop B:
Celebrity Media – Making the Fan Connection
Moderated by: Chris Nilsson, Vice President, Tenth Street Entertainment
Speakers to be announced

Tuesday, May 4th - 5:00 PM
End-of Day Poolside Reception - Loews Hotel
Hosted by Microsoft Advertising


6:15 PM – 9:00 PM - HGmz-10
Evening Dinner – Sign-up on Registration Page
Hollywood and Games Dinner
Co-Hosted by: International Games Developers Association

6:15 PM – 9:00 PM
Evening Dinner – Sign-up on Registration Page
iPad, Tablets, Apps - Content Revolution Dinner

Digital Hollywood
Wednesday, May 5th
9:00 AM - 10:15 AM
Track I:
AdvUp-10
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
James Piper, General Manager and SVP of Sales, West, Vibrant
Brian Fitzgerald, Co-founder of Evolve Media/President, Gorilla Nation
Richard Shore, COO, RedLever
Jack Rotherham, SVP of Strategic Sales and Partnerships, Metacafe
Arlene Mangubat, Senior Market Reseach Manager, Premier Retail Networks (PRN
Michael Knott, VP/EP, Parents TV, Meredith Video Studios
Jahn Wolland, Video Solution Specialist, Microsoft Advertising
Lauren Cole, President, Cole Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-8
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
Crysta Metcalf, Distinguished Member of the Technical Staff, Social Media Research Lab, Motorola
Phil Wiser, co-founder, chairman and president, Sezmi
Claudia Ceniceros, Senior Director of Content Strategy and Partnerships, Media Solutions Group, Cisco
Adam Powers, Chair of Ecosystem Committee, DLNA; Director of Standards and Emerging Technology, Rovi Corporation
David Frerichs, Strategic Consultant, Pioneer Electronics
Nicholas Fishwick, Vice President, OpenTV Labs
Jens Horstmann, Vice President of Technology, NCR Entertainment Solutions
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track III: DiRghts-3, ViDeo-9
Creating a Viable Digital Content Sell-through Ecosystem
Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America
Jeff Lawrence, Director of Global Content Policy, Intel
Tim Dodd, Vice President, Corporate Business Development & Strategy at Warner Bros. Entertainment
Mitch Singer, Chief Technology Officer, Sony Pictures Entertainment
Marc Plante, Director of New Products, Neustar
Ryan Pirozzi, Director, Digital Video, Best Buy
Brad Hunt, President, Digital Media Directions, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-11, NuVIS, , APPs-9
The Twitter Effect and the Real-Time Web - Monetization of the Social Graph
Mari Ghuneim, Vice President Online Media, Bravo
Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media
David L. Smith, CEO, Mediasmith
Gerry Campbell, CEO, Collecta
Tania Yuki, Director, Product Management, comScore, Inc.
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here

9:00 AM – 9:45 AM - HwdSummit
Writers Guild of America - West - Mini Summit
Going Pro – A Guide to Making your Web Series with the Guilds
What you need to know about minimum payments and residuals, how to remain in good standing with your Guild and breaking down the myth that going Guild is complicated
Presented by the Writers Guild of America West and Screen Actors Guild

10:15 AM – 11:00 AM- HwdSummit
The Writer as Entrepreneur
How the lessons learned from producers apply to writers and vice versa when creating content for emerging media.
Presented by the Writers Guild of America West

10:45 AM -12:30 PM
Special Research Presentation
Hosted by Parks Associates
Advanced Advertising: Engaging the Digitally Connected Generation

10:45 AM - Noon
Track I:
ViDeo-10
Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience
Alex Limberis, COO, Popbox
Daren Gill, Vice President and General Manager of Veveo, vTap
Mitch Berman, Chief Executive Officer & Co-Founder, ZillionTV
Dr. Stephen Palm, Member of the Board of Directors of the Digital Living Network Alliance (DLNA) and Technical Director, Broadcom's Broadband Communications Group (BCG)
Vic Odryna, Co-Founder and CEO, ZeeVee
Russ Schafer, Senior Director, Product Marketing, Yahoo! Connected TV
Sean Besser, Vice President, Business Development, Rovi
Ben Huang, Director of Marketing, Microsoft Mediaroom
Jeffrey Binder, General Partner, Genovation Capital, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-12
Brands, Deals and Monetization Across Platforms - Video, Broadband, Music, Games & Mobile
Erick Opeka, Head of Digital Distribution, New Video
Mark Charkin, Global Brand Sponsorship Consultant, Endemol International Ltd.
Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures, LLC
Greg Hallinan, CMO, Verve
Rebecca Weeks Watson, Vice President, Business Development, gWallet, Inc.
Brian Hirsh, SVP of Marketing, Licensing and New Media, PlayNetwork
Arlene Zeichner, Principal, Selavy Associates, Moderator
For Session Description & Speaker Bios Click Here

Track III: DiRghts-4, ViDeo-12
Video Distribution Across Platforms – Developing a Consumer – Entertainment Industry Consensus
Andreea Enache-Thüne, VP Games & Digital Distribution, Marvel Entertainment Inc.
Scott Smyers, Chairman of the Board of Directors of the Digital Living Network Alliance and President, DLNA Corporation
Eric Burger, Senior Vice President & CTO, Neustar
Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft
Ton Kalker, Distinguished Technologist, Hewlett-Packard
Stuart McKechnie, Director Strategic Marketing, Zoran
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Music2.0-1, SmPh-7, APPs-10
Music Power Shift: iPhone & iPad and other App Platforms - Empowering the Artist, Label, Technologies & Management
Zack Zalon, CEO, Hello Music (former CEO of Virgin Digital)
Ted Mico, EVP of Digital for Interscope/Geffen (Universal Music)
Bart Decrem, CEO, Tapulous
Jim Hollingsworth, SVP Marketing and Sales, Gracenote
Michael Schneider, CEO, Mobile Roadie
Ali Partovi, SVP, Business Development, MySpace
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Special Workshop
Workshop I: DiRghts-4
Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry
John M. Gatti, Partner, Stroock & Stroock & Lavan LLP
Alan Friel, Partner,Wildman, Harrold, Allen & Dixon LLP
Virginie L. Parant, partner, Artist Law Group
Cindy Charles, Senior Vice President and General Counsel, MediaNet
Chris Kenneally, Director of Author & Creator Relations, Copyright Clearance Center, Moderator
For Session Description & Speaker Bios Click Here

11:30 AM – 12:15 PM - HwdSummit
The Multi-Hyphenate Actor: Writer - Director – Facebook Expert
David Nett, Creator, Gold
Brett Register, Creator, The Crew
Joshua Malina, The West Wing, creator, Backwash
Presented by Screen Actors Guild of America

12:30 PM - 1:45 PM
Track I:
AdvUp-13
Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Sean Horvath, EVP, Branded Entertainment, Alloy Media & Marketing
David Buckley, Strategy Consultant, Associated Press
Brad Davis, Senior Vice President and West Coast Multimedia Lead, Disney Online Ad Sales, Disney Interactive Media Group (DIMG)
Kitty Kolding, CEO, House Party
David Freeman, General Manager of MATTER, Edelman Sports & Entertainment Marketing
Avi Savar, CEO, Big Fuel
Mark Ugar, Sr. Director, Microsoft Advertising
Neil McGinness, CEO, Weekly World News, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-13
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Dave Brown, Manger, Cable Solutions Marketing, Worldwide Service Provider Marketing, Cisco Systems, Inc.
Colleen B. Brown, President & CEO, Fisher Communications, Inc.
Jed Pearson, VP/Executive Producer, Fox Sports Interactive Media
Christy Tanner, General Manager, TV Guide Online
Todd Merkow, President, Digital Media, Outdoor Channel Holdings, Inc.
Paul Ranger, Interactive Sales and Marketing Director, NDS
Paul Levine, Senior Vice President, Interactive Platforms Group, National Geographic
Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-14, DiRghts-5
Digital Deals - The Networks and the Studios - Monetizing Content Across Platforms
Keith Quinn, SVP Creative Development & Production, Paramount Digital Entertainment
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
Jonathan Ford, Executive Vice-President, Digital Acquisitions and Distribution, ContentFilm International
Chris Jacquemin, Head of Digital Media, WME Entertainment [William Morris Endeavor]
Grant Michaelson, Vice President, Business Affairs, ABC Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Music2.0-2
Digital Music: Strategy and Investment
Larry Marcus, Managing Director, Walden Venture Capital
Andrew Bentley, CEO, LP33.tv
David Cremin, founder and Managing Director, DFJ Frontier
Sam Wick, SVP Monetization & Strategy, Music, MySpace
Alan Goodstadt, Partner, Redwood Capital
Jon Healey, Editorial Writer, Los Angeles Times
Jeff Bronikowski, Head, Yahoo! Music
John Loken, Director of Partner Marketing, Goldstar.com, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - ViDeo-15
Special Workshop A:
Cloud Media & Connected TVs: The New Face of Digital Entertainment
Mark Dankberg, CEO, ViaSat
Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard
Steve Ehrlich, Media & Entertainment, Siemens
Simon Eldridge, Product Manager, Omneon
Microsoft, speaker to be announced
For Session Description & Speaker Bios Click Here

Special Workshop - DiRghts-3, Music2.0-3
Workshop B:
From France to Free: ISP Licensing, Three Strikes You’re Out Laws, and Everything In Between
Hosted by: Steve Masur, Managing Partner, MasurLaw

12:45 PM - 1:30 PM - HwdSummit
Behind the curtain of Withoutabox and IMDb
Ask the questions you’ve always wanted to ask, and participate in an open discussion about how to use Withoutabox, IMDb and maximize the potential of your film.
David Straus, CEO, Withoutabox, Moderator
Lunch and presentation courtesy of Withoutabox & Imdb

2:00 PM – 2:45 PM - HwdSummit
Beyond the Lab 13 years of Experimentation and bottleing the Genie
Suzanne Stefanac, New Media Visionary, Moderator
Presented by TBD

2:15 PM - 3:30 PM
Track I:
ViDeo-16, AdvUp-14
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Andy Atherton, COO, Brand.net
John Vincent, CEO & co-founder, EyeWonder
Dina Kaplan, co-founder, blip.tv
Andrew Budkofsky, EVP, Sales & Partnerships, Break Media
Tom Gilley, CTO, Critical Media
Roland Hamilton, SVP of Sales, Dailymotion US
Jose Molla, Founder and Co-Chief Creative Officer, La Comunidad
David Siemer, founder, Siemer & Associates, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: DHFi-9
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Kevin Spain, Principal, Emergence Capital Partners
Erez Levy, Managing Director, TriplePoint Capital.
Len Rand, Managing Director, Granite Ventures
Linda Gridley, President and CEO, Gridley & Company LLC,
Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP
Alex Hart, Managing Director, Revolution Partners
Jon Chait, Partner, Dace Ventures
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III: DiRghts-6, Music2.0-4, ViDeo-17
Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Michael Petricone, Sr. VP, Government Affairs at Consumer Electronics Associaton CEA
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
Neerav Shah, Vice President of Business Development, Verimatrix
Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust
Mark Isherwood, Director and co-founder, Rightscom Ltd
Patrick Ross, Executive Director, Copyright Alliance
Laurel Meredith, Vice President, Business Development, RSG Media Systems, LLC
Rajan Samtani, former Senior Director, Business Development, Digimarc, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Music2.0-5, HGmz-12, APPs-11
Music, Social Media and Social Gaming – Innovating & Monetizing the Explosive Space
Tim O'Brien, Vice President, Business Development, Tapulous
Amir Rahimi, Instant Action
Matthew Ringel, SVP, Strategic Alliances, Live Nation, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Special Workshop, ViDeo-18, AdvUp-15
Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working?
Steve Robinson, President & Founder, Panache, Moderator
Speakers to be announced
For Session Description & Speaker Bios Click Here

2:15 PM - 6:00 PM - Special Workshop
Korea Entertainment & Technology Strategic Sessions
Presented by the Korea-US Vision Council
Session I.
Korean Visual Effects Company Presentations
by Korea CG Industry Alliance
3:30 PM – 4:45 PM
Session II.
Game-based Learning: Online Gaming Merges with the Learning Experience
5:00 PM – 6:00 PM
Session III
U.S-Korea Development Strategies: Cross-cultural Collaboration in Film, TV and Online Communities

3:15 PM – 4:00 PM
- HwdSummit
Enhanced Book Experiences – eBooks, Apps and Downloads in Service of Authors and Publishing Industry?
Seth Shapiro, CEO, New Amsterdam Media, Moderator
Nancy Cushing Jones, Partner, Broadthink; Dean Koontz Digital IP’s
Lydia Antonini, Director of Development, Warner Premiere
Presented by TBD

3:50 PM - 5:00 PM
Track I:
ViDeo-19
Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer
Christine Lawton, Senior Vice President of Business Affairs, Universal Studios Home Entertainment
Doug Sylvester, Chief Strategy Officer, Avail-TVN
Ryan Pirozzi, Director of Digital Video, Best Buy
David Habiger, President & CEO, Sonic Solutions (Roxio & CinemaNow brands)
Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company
Jason Rubinstein, GM/VP Digital Media, redbox
Anthony Bay, Chairman, Chief Executive Officer and Co-founder, MOD Systems
Steve McKay, CEO, Entone, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-16, ViDeo-20
Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities
Alex Baxter, General Manager, PARADE Digital Media, PARADE
Jason Katz, CEO, Paltalk
Rajeev Raman, Chief Executive Officer and Founder, mywaves
Pooj Preena, CEO, Hi-media USA
Donald Chesnut, Vice President, Creative Director, SapientNitro New York
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

Track III: Music2.0-6, SmPh-8, APPs-12
Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization
Christopher Allen, General Manager, Napster
Albin Serviant, CEO, MXP4
Massimiliano Pellegrini, Chief Executive Officer, Dada.net
Les Borsai, founder, Gridmob
KamranV, CyKiK
Robert (Leo) Rodgers, Senior VP & Label Liaison, Bungalo Records
Mark Shedletsky, Founder & CEO, BlueHaze
Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-9, HGmz-13, APPs-13, Music2.0-7
iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Walker Fenton, General Manager, NewsGator Media & Data Services
Rick Gardinier, Chief Digital Officer, Brunner
Jim Garrett, founder and CEO, Kudzu Interactive
Shravan Goli, President, Dictionary.com
Scott Neslund, CEO, Red Bricks Media, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Special Workshop,
ViDeo-21, AdvUp-16
Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working?
Adam Cahan, CEO, Auditude
Brent Horowitz, Vice President, Business Development, FreeWheel
Kevin Arrix, Executive Vice President, MTVN Digital Advertising Sales
Robert Malnati, Director, Business Development, Broadband Home Gateways & Software Group, Home and Networks Mobility, Motorola
Zvika Netter, CEO & co-founder, Innovid
Diaz Nesamoney, CEO, Jivox
Mark Rotblat, VP of Marketing and Sales, TubeMogul
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

4:30 PM – 6:00 PM - HwdSummit
DH Pitch Camp Part 3 – Pitching your Transmedia Project. Presented by IndieGoGo
Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators
Presented by IndieGoGo

Wednesday, May 5th
5:00 PM - Loews Hotel
End-of Day Poolside Reception -

6:15 PM – 9:00 PM
Evening Dinner – Sign-up on Registration Page
Video Anytime Anywhere Dinner

7:00 PM – 9:00 PM
Invitation Only
International Fund for Animal Welfare (IFAW) presents:
The 1st “Media for Social Change" Dinner:
Ivory Trade Campaign, honorees in the media and technology space, celebrity Media for Change host committee and proponents.
Presented by IFAW

Thursday, May 6th
Strategic Investigation - Drill Down Day
9:00 AM – 9:45 AM - HwdSummit
Transmedia Storytelling I – Inventing the Language of Cross-platform, non-linear narration with Panoramic Point of View
Alex Barkaloff, Executive Producer, Lionsgate Digital, Moderator
Kevin Townsend, Founder, Science & Fiction
Patricia Handschiegel, serial entrepreneur, Founder, 9, The New Power Girls
Michael Oates Palmer, Writer, The West Wing, Rubicon
Matt Corman & Chris Ord, writers, Covert Affairs (USA Networks), Deck the Halls
Presented by Lionsgate Digital

9:30 AM - 10:45 AM
Track
I: AdvUp-17, HGmz-13, APPs-14
Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Paul Drew, Technology Director and Resident Gaming Expert, IMC
Ginny Musante, Group Manager, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Ranah Edelin, VP, Business Development and Marketing, Raptr
Gui Karyo, EVP of Operations, Majesco
Matt Hannus, co-founder, Sleepy Giant Entertainment, Inc.
Rick Marazzani, Director of Content and Programming, Exent
Hany Nada, Managing partner, GGV Capital, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-22
Content Delivery - Rich Media - The Three Screen Challenge: PC, TV and Mobile
Gianluca Ferremi, VP Product Strategy and Planning, Bestv
Paul Delzio, Director of Business Development, ARRIS
Rajan Raghavan, President, CEO & Co-Founder, Ankeena
Brian Walsh, CEO and founder, Castfire
Jeff Kimball, Chief Operating Officer, Internet Broadcasting
Doug Junkins, Chief Technology Officer (CTO), NTT America
Assaf Benjamin, VP Marketing and Business Development, Giraffic.com
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, former, Sun Microsystems, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-18, NuVIS-5, APPs-15
Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events
Micah Donahue,
Principal and Contact Strategy Director, Mechanica
Andy Liu, founder and CEO, BuddyTV
Adam Boyden, President, Conduit
Ted Murphy, Founder & CEO, IZEA
Joaquin Molla, founder and co-chief creative officer of creative advertising agency La Comunidad
Michael Birkin, Chief Strategist, The Red Peak Group
Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive
Michael Terpin, founder and CEO, SocialRadius, Moderator
For Session Description & Speaker Bios Click Here

10:15 AM – 11:00 AM - HwdSummit
Transmedia Storytelling II – Crossing the Line towards Infinity and Beyond
The Fabric of Dreams: Games, Graphic Novels, Social Marketing, Web, TV, Movies, Apps
John Couch, FLO TV, Moderator
Adam Armus, Executive Producer, Heroes
Flint Dille, writer and interactive storyteller, Dragonstrike, Dead to Rights
Lori Schwartz, SVP, Director of IPG Emerging Media Lab
Presented by FLO TV

11:05 AM - 12:20 PM
Special Day-Long Workshop - START-1, DHFi-11
Start-Up Boot Camp - A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

11:05 AM - 12:20 PM
Track I:
AdvUp-19
Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
Michael Franklin, CTO and Founder, Truviso, Inc.
Wes Nichols, co-founder and CEO, MarketShare Partners
Ian Swanson, CEO, Sometrics
Calvin Lui, President, Tumri
Benjamin Rudolph, CEO, Relevance Advisors
Eric Ronning, co-president of Sales for TargetSpot, Inc.
Michael Goodman, Senior Director, Research & Analytics for Mercury Media, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-20, SmPh-11, APPs-16
Twitter – The Real Time Web – Content, Communication, Advertising
Jacob Morgan, Principal, Chess Media Group
Brian Zisk, Collecta
Tommy Means, co-founder and Creative Director, Mekanism
Will Price, CEO, ClickTurn
Michael Lee, CEO, Thoora
Tyson Daugherty, VP of Internet Development, Future US
Chris Tolles, CEO, Topix
Gary Yentin, Consultant, Global Media and Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-23, AdvUp-21
All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile
Benjamin Wayne, CEO, Fliqz
Itzik Cohen, CEO, ClipSync
Mark Pascarella, President & CEO, Gotuit Media Corp
Jared Simon, VP, Corporate Development, TurnHere
Sean Barger, CEO, Equilibrium
Toby Gabriner, President, adap.tv
Allison Dollar, CEO, ITV Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-22, APPs-17
Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV
Jeff Gomez, CEO, Starlight Runner Entertainment
Dimitry Ioffe, CEO, The Visionaire Group
Jeff Ragovin, Chief Revenue Officer, Buddy Media
Andy Robbins, EVP of Interactive, bpg Advertising
Lori Dicker, Co-Founder & CEO, KARMA Media Labs
Rex Cook, founder, CEO and Executive Creative Director, AvatarLabs
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

11:30 AM – 12:15 PM - HwdSummit
The Art of the Deal Pointers, advice and hands-on tools from Master Negotiators
David Tenzer, Partner, Peter Rubin & Simon, LLP, Moderator
Jonathan Handel, TroyGould Attorneys
Will Nix, Creative Projects Group
Presented by TBD

12:50 PM - 2:00 PM
Workshop - START-2, DHFi-11
Start-Up Boot Camp
I. Structuring the New Company: Targets & Threshholds - What Funders Need to See in Place - Project Development, Cash Flow - Revenue Projections
Alex Knight, CEO, EDGE Labs, LLC
David O. Higley, Managing Partner, Bond Lane Partners LLC, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track I:
AdvUp-23, SmPh-12, APPs-18
Twitter & Real-Time Web Analytics – Collective Intelligence and Business Intelligence - Investing in the Exploding Platform
Marjorie DeHey Daleo, Chief Executive Officer, Mediavix
Suzy Sandberg, President of Online Search Marketing, PM Digital
Lowell Goss, founder, CEO, LOUD3R
Bill Stephenson, Vice President, Sales and Client Service, The Nielsen Company, Online Division
Adam Zbar, CEO, Tap11
Richard Colback, President. Epic States
Edward Balassanian, founder and CEO, Strings.com
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-24, HGmz-14
Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts
Frank Barbieri, CEO and founder, Transpera
Marc Ruxin, Chief Innovation Officer, Universal McCann
Susie Lim, Creative Director, Wunderman
Caleb Hill, Senior Vice President, Products, Unicast
Ryan Steelberg, president and CEO of Brand Affinity Technologies, Inc. (BAT)
Carnet Williams, co-founder & CEO, Sprout
Larry Weintraub, CEO, Fanscape
Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-25
Social Media and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications
Todd Sawicki, Chief Revenue Officer, Cheezburger Network
Patrick Keane, CEO, Associated Content
Pete Vlastelica, Chief Executive Officer, Yardbarker
Hooman Radfar, CEO and co-founder, Clearspring
Sanjay Raman, co-founder and Chief Product Officer, Howcast Media
Ellen Bird, Manager, VivaKi
Angelo Sotira, CEO, deviantART
Jill Newhouse Calcaterra, SVP Marketing and Partnerships, EVERLOOP.com
Jeffrey C. Ulin, Of Counsel, Wilson Sonsini Goodrich & Rosati, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-13, APPs-19
SmartPhone - Smart Consumers - Location-Based Real-Time Marketing
Bill Predmore, Founder and President, POP
João Gonzaga, CTO and co-founder, conVISUAL AG
Alistair Goodman, CEO, 1020 Placecast
David Staas, Senior VP of Marketing, Jiwire
Branden Claisse, Director of Business Development, Mojiva
Shashi Fernando, CEO, Safron Digital
Rahul Sonnad, CEO, Geodelic
Leslie Grandy, Contributing Writer, Technorati, Moderator
For Session Description & Speaker Bios Click Here

2:00 PM – 2:45 PM - HwdSummit
Brand Advocacy Brand Stewards and Corporate Citizens for the greater Good - Local community case studies from KCET and partners.
Juan Devis, Director, KCET.org
Paul Todd, Program Director, IFAW
Brian Sirgutz, President, Causecast
Justin Winters, Executive Directior, Leonardo DiCaprio Foundation
Presented by TBA

2:15 PM - 3:30 PM
Workshop - START-3, DHFi-12
Start-Up Boot Camp
I. The Content Package: Web-TV-Film Development and Funding
David Adler, Adler & Franczyk, LLC
Monica Dodi, founder, The Women’s Venture Fund
Derek L. Norton, Managing Partner, Watertower Group, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
ViDeo-24, Music2.0-8
Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Michael Papish, Director, Rovi
John J. Petrocelli, VP, Sales and Business Development, AEG Digital Media
Matt Smith, Senior Director, Systems Architecture, Inlet Technologies
Donna Cohen, VP Business Development, Ring World Networks
Gannon Hall, Chief Operating Officer, Kyte
Moataz Rashad, Founder & CEO, VuFind
Gordon Castle, Managing Director of The Meadowdale Group, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-26, APPs-20
Social Media and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications
Scott Levine, Senior Vice President of Business Development, myYearbook
Chris Cunningham, co-founder and CEO of appssavvy
Kristine Shine, Vice President, PopSugar Media
Jennifer Black, Vice President, Marketing, Local.com
Vincent Zalvidar, President, Zen Gaming
Stephanie Piche, Creator/Founder, Executive Producer, Mingle Media TV
Oren Michels, co-founder and CEO, Mashery
Marissa Gluck, founder, Radar Research, Moderator
For Session Description & Speaker Bios Click Here

Track III - ViDeo-25, AdvUp-27
Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising
Patrick Bardwell, Slebisodes, The Web Guide for Web Series
Josh Spector, Senior VP of Content and Marketing, Comedy.com
Jason Peterson, founder and president, GoDigital
Robin Rowe, Managing Editor, Hollywood Today, Moderator
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-26, Music2.0-7, DiRghts-7
Next Generation P2P - Content in the Cloud: Music, TV and Film
Vincent Hsieh, CEO, Aleric
Mick Bass, SVP, Business Development, Ascent Media
Marcien Jenckes, President, Grab Networks
Doug Heise, VP, Marketing, Panvidea
Ian Donahue, CEO, RedThorne Media
Jim O’Brien, Senior Advisor, TVU Networks
Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

3:15 PM – 4:00 PM
DH Pitch Camp Part 4 – Pitching your Cause related Project to Brands
Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators
Presented by IndieGoGo


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Digital Hollywood