eMetrics Marketing Optimization Summit SAN JOSE 2010

Event Info

Mon 3 - Fri 7 May, 2010 from 9:00am - 4:30pm
The Fairmont San Jose
170 South Market Street
San Jose, 95113, US (Map)
Cost: See website


eMetrics Marketing Optimization SummitSAN JOSE, MAY 3-7, 2010The Fairmont San Jose


  • The most insightful thought leaders
  • The most up-to-date tools and techniques
  • The most compelling face-to-face networking
  • The most current best practices and lessons learned
  • The most thought provoking subject matter

Keynote Speakers:Jim Sterne, Target Marketing
Social Media - Time to Rethink Your Marketing MetricsLizzie Schreier, Senior Internet Marketing Manager, Allstate
Business Optimization - A Study in Change ManagementAvinash Kaushik, Author, Web Analytics 2.0
Leveraging Bleeding Edge Analytics GoodiesEric T. Peterson, CEO and Principal Consultant, Web Analytics Demystified
Bryan Eisenberg, New York Times bestselling Author, Waiting for Your Cat to Bark 
Measuring Online Success: Top Down and Bottom UpJoe Megibow, VP, Global Analytics and Optimization, Expedia
Managing the Metrics at Expedia
Guy Fish, Purina/Nestlé
Daniel Lu, Slideshare
Xavier R. Jiménez, Principal & Analytics Practice Head, Spring Creek Group
Social Media Metrics Panel  


What Else is New?
Deep Insight SharingThe eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.


Serious NetworkingProfit from eight years of learning:

Confirm your most valuable customers
Calculate the ROI of behavioral targeting
Use web intelligence help you run your company
Get the most out of marketing with the least investment
Discover the best tools and techniques for optimizing digital marketing

Latest TechnologyHow do you establish a marketing metrics baseline?How do you correlate offline and online measurements?How do you connect customer satisfaction data with customer behavior data?How do you compare online to other channels of acquisition and distribution?How do you change a corporate culture to embrace marketing experimentation?Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peersThis is not about what works best - but how to measure what works best.

  • Your company is unique.
  • Your website is unique.
  • Your results will be unique as well.


You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources. 



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