Future of Media Research
Event Info
Description
Future of Media Research
7th May 2010
Morning:
sponsored
byThe seminar will consider how media research will
look post recession. Everyone has sought more for less, what's the
impact on scope and quality. Is the media industry simply getting the
research it deserves? The panel will be asked to discuss:
Touchpoints brings the industry together - surely this is what we
must build on now, not JICs..."How do I get my planners and buyers to make full use of media
research and research tools?"As TV becomes 'connected' will return path data eventually negate
the value of BARB?Would agency press buyers miss the NRS if it wasn't there? Will greater use of behavioural targeting systems have a positive or
negative effect on the media research industry?After the first 100 days of UKOM - who's using it? and how?
Chair:
Torin Douglas, media correspondent,
BBC
Panellists:
Laura Chaibi, director of research,
Yahoo! Europe;
Lynne Robinson, research director, IPA;
Stuart McDonald, head of insight, News International;
Richard Bedwell, consultant, Bedwell Media;
Justin Gibbons, managing partner, Work Research.
Venue
One Great George Street, London, SW1P 3AA - map
Time
9:45am - 11:45am
Refreshments served from 9am
