Future of Media Research

Event Info

Fri 7 May, 2010 from 9:45am - 11:45am
One Great George Street
1 Great George Street
London, SW1P 3AA, UK (Map)
Cost: £150 + VAT


Future of Media Research 7th May 2010 Morning: sponsored byThe seminar will consider how media research will look post recession. Everyone has sought more for less, what's the impact on scope and quality. Is the media industry simply getting the research it deserves? The panel will be asked to discuss: Touchpoints brings the industry together - surely this is what we must build on now, not JICs..."How do I get my planners and buyers to make full use of media research and research tools?"As TV becomes 'connected' will return path data eventually negate the value of BARB?Would agency press buyers miss the NRS if it wasn't there? Will greater use of behavioural targeting systems have a positive or negative effect on the media research industry?After the first 100 days of UKOM - who's using it? and how?
Torin Douglas, media correspondent, BBC

Laura Chaibi, director of research, Yahoo! Europe;
Lynne Robinson, research director, IPA;
Stuart McDonald, head of insight, News International;
Richard Bedwell, consultant, Bedwell Media;
Justin Gibbons, managing partner, Work Research.

Venue One Great George Street, London, SW1P 3AA - map Time 9:45am - 11:45am
Refreshments served from 9am



Javascript is required to view this map.