IAB Demographic series: Over 55s

Event Info

Wed 12 May, 2010 from 4:00pm - 5:30pm
IAB offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: IAB Members/Advertisers - Free, Non-Members £99+VAT


Continuing with our demographic series from last year, this seminar will explore the online behavior of the silver surfers.

Sponsored by Friends Reunited, this event will unveil research and case studies that will illustrate how best to reach the over 55's online, how to provide content that is relevant to them and how to connect with them through their key interests. The seminar will also see the launch of the IAB over 55's handbook.

4.00 Arrival and registration

4.10 Introduction
Tim Martin, Managing Director, Brightsolid Online Publishing.

4.20 Dispelling the myths
Matt Bushby, Head of Friends Reunited

4.40 Top tips

5.00 Platinum surfers
Matt Curry, Head of New Media, Wiltshire Farm Foods

5.20 Using interactive video to engage with the over 50s voters
Russell Goldsmith, Digital & Social Media Director, markettiers4dc

5.40 Q & A

6.00 Finish


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