IAB International planning and buying seminar

Event Info

Wed 19 May, 2010 from 4:00pm - 5:30pm
IAB offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: IAB Members/Advertisers - Free, Non-Members £99+VAT


The web has made it easy for brands to communicate with customers around the globe with a touch of a button.

Despite the global nature of the World Wide Web, there are big differences in the way countries and cultures use the web, the ways in which media is bought and simply what works and what doesn’t in different countries. At the IAB’s international planning & buying seminar, we will look at the cultural and practical issues you need to take consider when planning campaigns across multiple markets. We will be specifically looking at the differences in consumer behaviour for mobile and the practical issues you need to be aware of when booking digital campaigns outside UK. We will also take a look at the recent Global Web Index research from Lightspeed Research about the different uses of social media across the world.

If you are an advertiser or a media planner looking after multiple markets, make sure not to miss this event!

16:10 Online consumber behaviour around the world
Catherine Borrel, Head of Research, IAB Europe

16:30 Planning & buying across the borders
Chris Morgan, Head of Digital, Publicitas Europe

16:50 Social Media - results of Global Web Index study
Ralph Risk, Lightspeed Research

17:10 Consumer behaviour - mobile
Alistair Hill, Senior Analyst, Mobile, comScore

17:30 End



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