IAB International planning and buying seminar
Event Info
Description
The web has made it easy for brands to
communicate with customers around the globe with a touch of a button.
Despite
the global nature of the World Wide Web, there are big differences in
the way countries and cultures use the web, the ways in which media is
bought and simply what works and what doesn’t in different countries. At
the IAB’s international planning & buying seminar, we will look at
the cultural and practical issues you need to take consider when
planning campaigns across multiple markets. We will be specifically
looking at the differences in consumer behaviour for mobile and the
practical issues you need to be aware of when booking digital campaigns
outside UK. We will also take a look at the recent Global Web Index
research from Lightspeed Research about the different uses of social
media across the world.
If you are an advertiser or a media
planner looking after multiple markets, make sure not to miss this
event!
Programme:
16:10 Online consumber behaviour around the
world
Catherine Borrel, Head of Research, IAB Europe
16:30 Planning & buying across the borders
Chris Morgan, Head of Digital, Publicitas Europe
16:50 Social Media - results of Global Web
Index study
Ralph Risk, Lightspeed Research
17:10 Consumer behaviour - mobile
Alistair
Hill, Senior Analyst, Mobile, comScore
17:30
End
