IAB Showcase: Advertising using games
Event Info
Description
The IAB presents an interactive, experiential
showcase for advertising on games consoles and online gaming platforms.
Experience
firsthand how to best use the fastest growing and most immersive media
in existence. Featuring an opportunity to be one of the first in the
world to go hands-on with 3D gaming and motion-controlled gaming
environments.
The IAB Games Steering Group (GSG) - DoubleFusion,
EA, IGA Worldwide, IGN.com, Microsoft and Sony Computer Entertainment
Europe - has arrived to lead games advertising in the UK. To celebrate
this exciting advertising media, the group is throwing a one-off
experiential party to showcase the best-in-class of games advertising
campaigns for marketing’s glitterati.
Book below to attend the
IAB Games Advertising Showcase on the 26th May to:
- Go hands on
with live examples of the best advertising campaigns from leaders in the
field on Microsoft Xbox 360, Sony Playstation 3 and online gaming sites
like Playfish (recently bought by EA for a whopping $400 million).
-
Be one of the first people in the world to go hands-on with Sony’s 3D
and motion control technology for the Playstation 3. This is one of the
first times this has been demoed anywhere in the world, and we’ll
explore how your brand can be part of the experience.
- Short
welcome presentations from experts in the gaming sector talking about
advertising’s role in games media
- Drink, eat, play and be
merry!
Video games are huge. In 2009 Nielsen reported that video
game console usage was up 21% over the previous year with gamers
spending an average of 12.8 hours playing games a month. Screen Digest
estimates that in-game advertising alone will grow to $1 billion by
2014.
Games like Grand Theft Auto and Call of Duty have overtaken
cinema releases like Titanic and Harry Potter to become the biggest
entertainment properties in the world. While casual gaming like karaoke,
Wii fit and brain training has opened audiences up to older and female
demographics. At the same time online gaming has taken social networks
by storm, such as Farmville on Facebook with over 82 million active
users in April 2010.
If you aren’t already advertising on games
media, you need to be. With drinks, nibbles, games advertising examples
and a massive splash of party - this is one event in the marketing
calendar you simply cannot afford to miss.
