Like: like me, love my data
Event Info
Description
This special mashup* event will be less structured than most mashup* events with more emphasis on discussion and debate. We are aiming to have a few 'speakers' but the emphasis will be on a collaborative discussion around this very important topic. This is reflected in the non-standard reduced price of £25+VAT (which will include drinks).
Summary:
Google with Buzz, Facebook with Beacon and Microsoft with Hailstorm
all passed a hidden and undefined personal boundary when they launched
their respective services and in doing so upset a lot of users. However,
web businesses depend on a symbiotic relationship with their users,
users bartering their privacy in exchange for free services. It should
be a simple, open and fair trade, however, executives are being very
skilled in the ability to bounce along the privacy boundary, eroding it
but not crossing it. The implication of this erosion is that this
balance is becoming one-sided; you give up more but gain no incremental
value.
Facebook have announced OpenGraph and Like as two new
services that test the boundaries and they are the focus of this
mashup* event. Facebook claims that the Like button is really innocent
but if it catch’s on it will create a seismic shift the balance of power
and control of the web from Google to Facebook.
We'll be discussing and debating Like, OpenLike with a view to understanding what the implications are and where the technology and the debate is likely to go. If you work in media or any form of publishing understanding what Facebook are doing with their OpenGraph and social plugins is key and is a strategic must for anyone considering implementing or recommending to their clients the implementation of them.
