ReputationOnline Live - Social media in a B2B environment explained

Event Info

Fri 7 May, 2010 from 9:00am - 1:00pm
Hesperia London Victoria
2 Bridge Place
London, SW1V 1QA, UK (Map)
Cost: £110.00, or £85.00 for new media age subscribers


The vast majority of social media case studies - both good and bad - come from well-known brand names. Nine times out of ten, these examples fall within the retail or FMCG sectors, leaving B2B businesses aware of both the potential value and danger within this space, but unsure of how it relates specifically to them.

Though most marketers are aware of what social media is and does, there are questions to be answered for those working in B2B. Are the rules the same? What about the outcomes? Is it all about the approach - or the tools? We'll be discussing how to best capitalise on social media, using it to build stronger relationships with those that matter and secure management buy-in along the way.

Cost £110.00, or £85.00 for new media age subscribers. Non-subscribers pay an extra £25 for a full year's subscription to new media age

To book your place or for further details, email reputationonline [dot] liveatcentaur [dot] co [dot] uk (subject: ReputationOnline%20Live%20-%20Social%20media%20in%20a%20B2B%20environment%20explained) or click here.

Chairperson: Vikki Chowney, editor, Reputation Online 9.00-9.30 Registration 9.30-10.10 Introduction - social media and B2B 101 10.10-10.50 Helping the rest of your company understand social media and securing management buy-in 10.50-11.20 Coffee Break 11.20-11.50 Case study 1 - Discussing resource: Who should own social media internally 11.50-12.20 Case study 2 - Success and results in a B2B business by using social media 12.20-1.00 Panel discussion with all speakers              


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