IAB engage for mobile
Event Info
Description
IAB engage for mobile The IAB are pleased to announce their biggest mobile event to date: IAB engage for mobile.
This half day
conference will provide practical, hands-on advice on not only how to
use mobile marketing, but how to do it well. With no-nonsense sessions
covering all aspects of mobile, we hope to inspire both those new to
mobile and those looking to understand more about how mobile can
benefit your business.
Our jam-packed programme will supply you
with all the key ingredients for building an effective mobile strategy,
with sessions ranging from creativity to display, search to integration.
We will also delve into the future of mobile marketing, taking a look
at what’s to come...
This event is primarily aimed at advertisers
and agencies wishing to gain a deeper understanding of mobile marketing
without the hype.
Programme:
12.00pm REGISTRATION & LUNCH
1.00pm Introduction & overview
1.20pm Keynote: Mobile - the time is now
1.40pm Consumers - the here and now
2.00pm Building a
mobile strategy
2.20pm Creativity
2.40pm BREAK
3.10pm The Building Blocks of Your
Mobile
Campaign
- 3.10pm - Apps & Sites
- 3.20pm - Display
- 3.30pm - Search
- 3.40pm - Messaging
- 3.50pm - M-commerce
- 4.00pm - Ask the experts panel Q & A
4.10pm Integration
4.30pm Measurement
4.50pm
Future of Mobile Marketing
5.10pm
END with drinks afterwards
