IAB Fashion online seminar

Event Info

Tue 8 Jun, 2010 from 4:00pm - 5:30pm
IAB offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: IAB Members/Advertisers - Free, Non-Members £99+VAT


Internet marketing now has a strong role to play in the fashion industry, with an increasing amount of brands using online to increase their profile and promote their products.

It’s a competitive market out there and none more so than fashion - gaining new customers as well as building client loyalty means it’s essential to stay one step ahead of the competition. Your website is as important as your shop window so how do you make sure you drive consumers to a user-friendly ecommerce website? And how do you use social media whilst maintaining your brands reputation? With cutting edge case studies this session will provide an essential insight into how you can use a range of internet marketing tools including mobile and social media, to increase sales both online and offline.



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