PR & Digital Media 2010
Event Info
Description
This event will examine the following key concerns:
• What social media channels really resonate with your audience?
• Gauging the impact of social media campaigns
• How to tweet in a manner that engages followers
• Tackling the blogosphere
• Where do today’s media get their news
• Delivering messages seamlessly across multiple channels
Plus:
• Interactive voting: providing insights into how your peersuse and think about digital media
• Group discussions: get together with your peers to come up with solutions on how to respond to Twitter scenarios
08.15 Registration & Morning Refreshments
09.00 Chair’s Opening Remarks
Set your agenda & what stage your peers are at using interactive voting
Michael Pranikoff
Director, Emerging Media
PR Newswire
Identify The Most Relevant Social Media Platforms For Your Organisation & Understand How They Can Add Value To Your Brand
Social Media In Practice
09.10 Hear Best-Practice Examples Of How To Use Social Media Effectively & Establish It As A Cornerstone Of Your PR Strategy
• Cut through the hype: identify today’s most valuable social media tools and understand how to harness them to reach your target audience
• Build followers and communities: discover how your social media strategy can successfully generate interest from your target audience
• Examine how social media, including Facebook, Twitter and blogs, fit within wider PR strategies and learn how to effectively integrate it to maximise the impact of your online presence
Gregg Vines
Director of Communications
Action for Children
Jakub Hrabovsky
Head of Web Relations
Vodafone UK
09.55 The Practical Guide To Social Media Strategy: Who To Involve & How To Make It Work
• Hear how the smartest companies organise themselves for social media;
• Discover the best way to involve the right people in the organisation;
• Learn the practical things you need to turn strategy into practice;
• Avoid the common mistakes and pitfalls of social media strategyTom Nixon
Director
NixonMcInnes
10.35 Refreshments & Informal Networking Break
Twitter Impact Panel
11.00 Tweet Authentically: Engage Your Followers In A More ‘Human’ Way & Build A Dialogue With Them Via Twitter
• Discuss how to integrate Twitter within your social media strategy and identify its specific function and value within the overall campaign
• Pinpoint strategies for building up your follower base and promoting advocacy among them
• Adopt language and tone that most effectively resonates with your followers to ensure your communications have the greatest possible impact
• Quantifying Twitter: what is the value of Twitter for PROs?
Angela Wilkinson
Media & Communications Manager
Lonely Planet EMEA
Gabi Whitfield
Communications Director
Nissan Motor (GB)
Ben Tattersall Smith
Social Media Producer
ITV
11.30 Twitter Scenarios: In groups, come up with solutions on how to respond to fictitious Tweets within the available 140 characters
11.40 Ask The Experts What Not To Do In Social Media: Brand Surgery Tips & Tricks
So, now you know what you should do – but what should you avoid at all costs? What are the biggest faux pas across social media by PROs? Explore potential downfalls as well as what really drives sensational PR.
Julius Duncan
Director
Headstream
Chris Reed
Managing Partner
Brew Stuart BruceManaging DirectorWolfstar
Reach A Wider Digital Community & Identify How To Respond To Crises To Ensure That You Maintain Your Reputation & Keep Your Audience On Board
12.10 Blogging Breakout Groups: Choose The Level Most Appropriate To You
Basic Blogging
A) Get To Grips With Blogs & Forums: Uncover Social Networking & Blogging Codes Of Behaviour & Understand How To Implement Them In Practice
• How to blog: gain a step-by-step guide to the blogosphere and understand how to use them in practice
• Get up-to-speed on the etiquette of participating in and reacting to blogs and forums and establish when it is appropriate to respond to your followers
Guest Speaker To Be Announced
Or
Advanced Blogging
B) Guard Against The Over-Commercialisation Of Your Blog To Ensure It Resonates Authentically With Your Target Audience Now & In The Future
• Avoid turning your blog into a solely commercial platform and identify how to effectively engage your followers and maintain their long-term support
• Assess how to strategically identify key bloggers and understand how you can use their influence to extend your audience in a time and cost-effective way
Nick Haworth
Head of Content
Yell.com
12.35 Lunch & Informal Networking
Measurement Panel
13.30 Uncover How To Track, Monitor & Gauge The Impact Of Social Media Campaigns On Brand Awareness & ROI
• How can you accurately measure the value of social media? Explore the key tools and metrics to assess the impact of your online campaign to identify the true worth for your brand
• What’s next? Debate the possibility of establishing an industry standard way of quantifying social media activities and discover how this could impact your company in the future
Tim Zecchin
Head of Client Services
Media Measurement Ltd
Future Gazing Panel
14.00 Digital Media Evolution: Identify The Emerging Platforms That Will Enable You To Stay One Step Ahead Of Your Competitors Over The Next Year
• What does the future of digital media communications hold? Identify new platforms that may emerge over the next 12 months and examine which you should keep your eye on to get ahead of your competitors
• Fad or revolution? Examine whether the popularity of social media will be maintained and keep yourself up to date with the latest developments that will impact how you define your future strategy
William Ostrom
Director of Communications
118 118
Additional Panellists To Be Announced
Crisis Management
14.35 Explore How Digital Media Can Be Used To Respond To Negativity, Manage Crises & Protect Your Reputation
• Assess the potential pitfalls of digital media and ensure you are able to pre-empt crises before they happen and respond appropriately
• The rules of engagement: understand the communities who use social media and become aware of methods to effectively react to their posts and opinions
• Protect your reputation: examine how digital media can be used to respond to a crisis and hear case studies of where this has been successful
Mary Walsh
Director of Communications
Eurostar International
Stuart Ross
Director of News
Transport For London
Understand Where Today’s Tech-Savvy Media Get Their News & How They Prefer To Be Communicated With To Ensure Your Stories Get Picked Up
15.15 Refreshments & Informal Networking Break
Today’s Media
15.35 Gain Insights Into Today's Journalists & Media To Understand Where They Find Their News & What Makes A Headline
• Distraction or de rigueur: identify how journalists locate their information today and to what extent they look to digital media to find their stories
• Citizen journalists, online editors, bloggers and Twitter experts: who are today's media and how do they differ from 'traditional' media?
Shane Richmond
Head of Technology (Editoral)
Telegraph Media Group
Group Discussion
16.00 Get Your Story Heard: Uncover Effective Methods Of Reaching Today's Media To Ensure Your Messages Become News
• Press releases? Email? Twitter links? How do media today prefer to be communicated with? Discuss how to effectively interact with journalists using digital media
• What do your digi-savvy media contacts want to hear? Ensure you are able to provide relevant content
Integrated PR Strategies
16.10 Integrated Communications: Hear How To Work Across Disciplines & Channels To Seamlessly Deliver Messages
• Fusing PR and marketing: identify how to develop integrated digital PR and marketing campaigns to ensure your audience receives consistent messages
• Demonstrate your worth and ensure that your digital PR campaign is as effective as advertising and other channels in delivering value for your brand
Ian Williams
Director of Communications
Moneysupermarket.com
Joe Hanley
Director of External Relations
IBM Europe, Middle East & Africa
