Writing for the web

Event Info

Tue 5 Oct, 2010 from 9:30am - 4:30pm
BSG House
226-236 City Road
London, EC1V 2TT, UK (Map)
Cost: £345


On successful completion of this course, participants will:

Writing relevant link copyWriting relevant ALT tagsOptimising copy to ensure a better readBe comfortable highlighting keywords; using bulleted lists; start with the conclusion.Be comfortable using headlines and subheads; lists, captions, and hyperlinksAble to tell an comfortable reading sentence length

This one day Writing for the web course provides delegates with:

  • Understanding the medium and its uses
  • Optimise your copy
  • Learn the Search Engine Optimisation benefits
  • Know how to write with an effective web tone and style
  • Calls to action – are they important and how can they be included in running text/informative texts.
  • How users read a web page
  • Interactive writing activities and discussion
  • Creating content that is user-friendly
  • Write for your audience
  • Make your pages scannable
  • Use of images


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