Antony Mayfield, social media expert at iCrossing speaks at ChangePlayBusiness on 29/30th Nov

Event Info

Mon 29 - Tue 30 Nov, 2010 from 6:30pm - 5:00pm
Institute of Contemporary Art (ICA)
The Mall
London, SW1Y 5AH, UK (Map)
Cost: £50 for a lucky player, £160 for an individual player, £400 for a team of 4


Antony Mayfield will be one of the experts advising small creative business during a new design-led workshop, which uses techniques of play together with serious business strategic thinking to transform both existing and emerging businesses. Working in eclectic teams and “buying” the know-how of people like Antony, who are at the forefront of new business thinking, you will be transforming new ideas into feasible action plans.

Want to play? Join us at Change Play Business on 29th Nov (6.30pm – 9pm: evening reception and presentation by Martin Raymond, The Future Laboratory) and 30th Nov (9-5pm, one-day workshop) at the ICA, London, SW1Y 5AH or start the debate on our LinkedIn group

Warning: This programme will address challenges of new business thinking including innovation and exploitation of IP. This may affect your ability to question your market, your management processes and business strategies. We do not recommend this game to businesses and people that have an allergy to change, to collaboration and to co-creation models.

BOOKING NOW LIVE! Reserve your place.
The programme is organised in partnership with the Centre for Competitive Creative Design, an interdisciplinary partnership between LCC (London College of Communication) and Cranfield University and supported by Finers Stephens Innocent , iCrossing  and Business Link


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