Website Conversion and Google Website Optimizer

Event Info

Description

If you’re spending money on driving people to your website, you need to make sure your landing pages are working hard to squeeze every last drop of business out of your visitors. By testing your landing pages, you learn what your visitors like and respond well to. That information then gives you the power to make changes to your website, raise your conversion rates and improve your ROI.

This course will teach you how to increase your site’s conversion rate by creating great landing pages and testing your website thoroughly. You’ll learn how to build, launch and run Google Website Optimizer “experiments” to turn more of your website visitors into customers.

• marketing
• search

• Website Conversion
• Google Website Optimizer

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