Email Marketing Training (Intermediate)

Event Info

Wed 16 Feb, 2011 from 1:30am - 5:15am
The Brewery
52 Chiswell Street
London, EC1Y 4SD, UK (Map)
Cost: Early bird price £395+VAT (ends 10 Jan), full price £495+VAT, members 15% off


This email marketing training workshop will look at your own email marketing campaigns and give you ideas on how you can increase your response rates and ultimately your return on investment (ROI).  The training is full of practical advice and real life examples of how simple changes can have a big impact. The course will look at your own email marketing strategies and discuss the challenges you are having with campaigns in your business. What you’ll learn: • How to develop the best email marketing strategy - meet your objectives • How to get the most from your database - through segmentation and targeting • Improve deliverability – avoid inbox overload, spam and image-blocking  • Review the latest privacy laws, guidelines and codes or practice • Improving results – discuss the differences between retention and acquisition  • Analyse the return on investment (ROI) of your campaigns Please note numbers are strictly limited to ensure every delegate gets the benefit of one-to-one consultation time with the trainer.



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Email / 0207 438 1379