The Future of TV Advertising: Keeping it Social
Event Info
Description
This event is part of Social Media Week London, organised by Chinwag, it's made possible thanks to our sponsors from Fundamental Amp and JWT.
In a challenging environment for the TV ad industry, advertising revenues are being eroded by channel fragmentation, time-shifting devices like Sky+ and Virgin TiVo and the many other forms of screen-based entertainment that vie for viewers' attention. These very platforms offer a new world of interactivity, audience engagement and behavioural data, but we've been here before. Anyone remember interactive TV first time around? Is Social TV a reality?
This session brings together leading thinkers in the field to discuss the opportunities and challenges of TV in a world where social media is embedded into the daily lives of the majority of the audience. How can brand advertisers and their agencies put the social into TV to maximise impact
Does Social TV offers the promise for advertisers to combine the quality content and wide reach of broadcast TV, with the engagement factor of social media? What are some of the opportunities that Social TV will bring to the table? What can we learn from the latest innovative campaigns to apply to this new space? What can features like checkin, TV apps, twitter streams do to extend the reach and ROI? Can the targeting of Internet advertising be brought to the TV?
Our panel of experts will navigate you through the possibilities in this space including:
Presentation: The Paradox of Choice vs Social TV
Taken from the book from Barry Schwartz, The Paradox of Choice, Ben Hopkins from JWT London will examine how social search and peer-to-peer taste modeling can reduce consumer anxiety in the face of the infinite choice presented by VOD (View on demand).
This is event is free to attend but entry is on a guestlist basis so please register if you're planning to come along.
Schedule
- 2.30pm - 3.00pm: Tea & Coffee
- 3.00pm: Start
- 4.30pm: Finish
Speakers
Ben Hopkins, Creative Technologist, JWT London
Ben's path to advertising is absurd as many. Starting his career as a stage technician and set restorer for the Birmingham Royal Ballet he embarked on a film degree leading to work on feature films, TV drama’s, music promos and many commercials. Ben joined JWT in late 2004 as a creative researcher specialising in film and music. Over the last 3 years he has followed his inner geek transitioning into the role of Creative Technologist in JWT’s Experience Department. The role examines emerging trends in technology and social media and applies them to cultural adoption to create meaningful and relevant consumer experiences. Recently Ben has worked on social media campaigns for clients such as Tourism Ireland and Sunsilk.
Karla Geci, Strategic Partner Development, Facebook
Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build social applications and experiences on their owned web properties and Facebook Pages.
Vincent Létang, Senior Analyst, Head of Advertising, Screen Digest
Vincent Létang is a senior analyst and head of advertising research with Screen Digest. Vincent has been a leading advertising expert for ten years. He is a regular voice at international events, bringing an informed and insightful mind to strategic advertising questions. As head of the advertising practice, Vincent launched Advertising Intelligence, a new Screen Digest online service focusing on television advertising and digital advertising market trends, globally. The data focuses in particular on the quarterly performance of key television broadcasters as well as forecasting emerging digital advertising formats: mobile advertising, online video, digital out-of-home, in-game advertising. After little more than a year of existence 15 major clients have already subscribed to Advertising Intelligence including Discovery Networks, Orange France Telecom, Deutsche Telekom, Walt Disney, NBC Universal, Merrill Lynch Bank of America, TF1, Astra etc.
Chair: Michael Nutley, Editor-in-Chief, New Media Age
Michael Nutley has been a business journalist for 25 years, covering a number of areas including software, telecommunications, construction and leisure. He took over as editor of New Media Age in July 2000, and was promoted to editor-in-chief in 2007. As editor-in-chief he maintains a strategic overview of the entire new media sector, from both a client and a service provider perspective. He’s also particularly interested in online advertising, the convergence of TV and the internet, and the transformative effect of interactive media on organisations.
Sponsors
Thanks to Fundamental Amp and JWT for their generous support in enabling this event to take place, and for their support of Social Media Week London.
Fundamental Amp is a specialist Social Media and Online PR agency creating award-winning campaigns using bespoke development and strategic solutions. If it's fundamental to you, it's fundamental to us.
