Myth Busting: The Reality of Working in Social Media, hosted by Propel London

Event Info

Thu 10 Feb, 2011 from 2:30pm - 4:30pm
The Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week LondonThis event is part of Social Media Week London, organised by Chinwag and hosted by Propel London.

Myth #1 – Social Media = Getting paid to do what others do in their spare time.

Myth #2 – Only youthful hipsters work in social media

The social media space is no longer new but plenty of misconceptions still exist about who works in it, and what they do. Join Propel London and a host of industry experts busting the myths that surround social media.

Playing around with Facebook all day is far from the reality of working in social media but what do Heads of Social and Social Media Managers actually do and are there any opportunities for you to join them?

We will hear from 4 people, working in senior roles in social media, about the reality of their day, the role they have and the work they do for their clients.

As the social media sector matures, people working in business, marketing, management, strategy, media planning TV, radio, multi platform, music and more have ample skills to help take it to the next level – but how can you get beyond the myths and stereotypes to find out more?

This panel seminar is for established people working in digital, traditional media or other creative industries who are looking for opportunities or information about working in social media.

Right now we're collecting your thoughts on some of the myths surrounding work in social media. What are your perceptions? What do you hear a lot from people outside the space? Perhaps it's something funny, or perhaps it's quite a serious point.

Either way, please share it - we'll be using the most interesting points during the event. Simply use the hashtags #smwldn #socialmyths to share your thoughts.

Register NowThis is event is free to attend but entry is on a guestlist basis so please register if you're planning to come along.

Sorry this event is now full, the good news is that there's plenty of other events during the week that still have space, check out the updated Social Media Week London events list.


Chair: Phil Haslehurst (Propel London / @propellondon)
Phil is Marketing Manager at digital recruitment company Propel London. In his role he sees first-hand the demand in the market for talent in the social media space, and also hears plenty of misconceptions about what it means to work in social media.

Phil has worked in digital since he moved to London in 2005, starting out as a recruitment consultant before working at an advertising network and social media agency. His role at Propel London includes developing their use of social media channels, as well as traditional marketing.

James Whatley (1000heads / @whatleydude)
James Whatley is Engagement Strategy Director for 1000heads, the word of mouth people, where his goal is to constantly redefine the ways in which brands – such as Nokia, P&G & Mars – interact with their biggest advocates and staunchest detractors.

Recently named in PR Week’s Power Book 2010, he was social media reporter for Lucozade in 2009, and prior to that, Head of Digital & Social Media at voice-to-text company, SpinVox.

Max St John (NixonMcInnes / @maxwellinever)
Max is lead consultant for non-profit and public sector clients at NixonMcInnes, a social consultancy based in Brighton. He currently spends most of his time helping non-profits and NGOs understand how to use social technologies to involve more people in their work, improve fundraising and achieve goals like behaviour and policy change. When he’s not doing this, he helps to run hack days and unconferences around open data and social innovation, as well as getting overexcited about lots of things and trying very hard not to get distracted.

NixonMcInnes is a social consultancy working with FTSE 250 companies, government and major not-for-profits to help them take advantage of emerging trends in technology and the workplace. NixonMcInnes won 'Best Digital Team' at the 2010 Reputation Online awards and has been listed as one of the 'World's Most Democratic Workplaces' for 2009 and 2010.

Ally Branley (Channel4 / @allylondon)
Ally is Community & Syndication Manager at Channel 4, a multidisciplinary professional in the Broadcast and New Media industry. Ally produces web and interactive TV projects around interests suitable for both commercial exploitation and public value, in lifestyle, entertainment and factual genres.

Ally is an expert in moderation and compliance of user contributed content for publisher broadcasters, with recent focus on guideline and product development. She also has programme-making competencies in production, filming, editing and rights management.

Katy Woodrow Hill (Wunderman / @woodrowhill)

Katy is Social Business Director at Wunderman.


Thanks to Propel London for their generous support in enabling this event to take place, and for their support of Social Media Week London.

Propel London - Digital Recruitment


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