Social Media: Where Behavioural Science meets Measurement hosted by techMAP

Event Info

Thu 10 Feb, 2011 from 1:00pm - 5:00pm
Ketchum Pleon
35-41 Folgate Street
London, E1 6BX, UK (Map)
Cost: Free (RSVP Required)


Join us FREE for a Half Day Conference on

Thursday 10th Feb – 1.00-5.00pm:

At the fabulous Ketchum Pleon Offices :

35-41 Folgate Street London E1 6BX (Capacity: 140)

techMAP - Social Media : Where Behavioural Science meets Measurement

2010 saw the launch of a platter of Social Media Monitoring tools and a shift in Social Media marketing that saw the industry grow up somewhat. A shift that moved the focus of Social Media from the fun of collecting followers to the focus of ROI and understanding consumers behavior online.

techMAP is bringing together a leading selection of speakers to tackle how we can use the understanding of human behavior online along with monitoring tools to measure Social Media – if we even can…..

Speakers Include:

> Understanding Human Behaviour & Why we Measure.
by Benjamin Ellis, Social technologist & Consultant, Social Optic. (@BenjaminEllis)

Lets look at why we’re even listening to consumer and competitors conversation, there are many elements which stem back long before Social Media ‘existed’. Looking at Public/Private Behavioral data Vs Purchasing Data, Subjective / Objective behavior, Quantitative / Qualitative Data – What and Why are we measuring?

> One Voice of the Customer: where social and surveys collide.
by Catriona Oldershaw, Managing Director, Synthesio UK. (@CatrionaTweets)

The increasing sophistication of social media monitoring tools opens the way for brands to get closer to accessing ‘One Voice of the Customer’. This is a synthesised view of Customer Experience drawn from both online and offline channels (surveys, Net Promoter Programmes, contact centre call logs etc). The goal? Actionable insights enabling brands to optimise their current activities and predict future growth. Catriona will take a look at the challenges involved, and share examples of projects where brands are working to achieve this Big Hairy Audacious Goal.

> Understanding Insights
by Jamie Robinson, Research and Insights Director, wearesocial. (@wearesocial)

...more details to follow...

> Measurement in 2011 - Where are the Goldern Nuggets?
by Mark Rogers, CEO / Co-Founder, Market Sentinel & Research and Measurement ambassador, IAB Social Media Council (@tlonuqbar )

...more details to follow...

Panel Discussion:

Can you measure Social Media? Do we just measure Human Behavior? How do you show ROI from Social Media?


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