The Social Web - Have We Arrived? Hosted by Meebo

Event Info

Thu 10 Feb, 2011 from 9:00am - 10:45am
The Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week LondonThis event is part of Social Media Week London and is hosted by Meebo.

Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.

These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers . For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections. 

Meebo will lead a discussion on the changing definition of the “Social Web.” This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.

Register NowThis is event is free to attend but entry is on a guestlist basis so please register if you're planning to come along.


9.00 - Breakfast
9.30 - Presentation - Elaine Wherry, Meebo
9.40 - Panel Discussion
11.00 - Session closes 


Elaine Wherry, MeeboElaine Wherry - Co-Founder and Vice President of Products, Meebo
Elaine Wherry is Co-Founder and Vice President of Products for Meebo, one of the Web’s fastest growing consumer Internet companies that enables almost 170 million people to share and connect with their friends online. Wherry leads the Web, Product Management and User Experience teams, and designs the look and feel of all Meebo’s products. Wherry, along with college friends Seth Steinberg and Sandy Jen, started Meebo in 2005 to connect people to their friends across the Web. Wherry authored Meebo’s initial JavaScript framework five years ago, and has been the driving force behind product developments such as Meebo Messenger, Meebo Mobile and the Meebo Bar. 

Wherry, a classically trained violinist, graduated from Stanford University with a degree in Symbolic Systems and a concentration in Human Computer Interaction. She is a recent recipient of the Founders Fund TechFellows Award in Engineering Leadership. When she’s not writing code, Wherry blogs about thoughts on the art of design at 

Leo Ryan, Ogilvy PR WorldwideLeo Ryan - 360 Influence Strategy Director, Ogilvy PR Worldwide
Leo Ryan has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using role playing and design as analytical tools. He maintains an interest in design by writing regularly for design publications.

Kim Faura, giffgaffKim Faura - Marketing Manager, giffgaff
As giffgaff’s marketing manager, Kim is responsible for all the content at giffgaff. He leads giffgaff’s web analytics and manages PPC, SEO and Display. He does his best to satisfy the giffgaff community by improving site usability and leading projects inspired by our members. Originally from Barcelona, Kim studied at ESADE business school. Before giffgaff, he worked for Marketing at PepsiCo for 3.5 years where he managed Iberia’s local brands such as Matutano. Fascinated about the world of Internet, he’s always been involved with online projects since his early college days.

Jemima Gibbons, Author, "Monkeys with Typewriters"Chair: Jemima Gibbons - Business Consultant & Author, "Monkeys with Typewriters"
Jemima is an award-winning business consultant and author of “Monkeys with Typewriters: myths and realities of social media at work” (Triarchy Press, 2009). A former TV producer, Jemima founded iKnowHow in 2002 to help creative businesses use digital and social media. She has worked on strategy for Fulcrum TV, Skillset, RDF Media and Women in Film & Television, and run workshops for various clients including the UK Film Council and Pact. Jemima holds an MBA in ebusiness and has taught at masters level at Cass Business School and Kings College London. She currently heads up digital engagement for the RSA Fellowship Council.


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