Keeping digital advertising compliant with changing regulation: what you need to know
Event Info
Description
From March 1st 2011, digital advertising and marketing faces full
regulation. For the first time the UK Code of Non-broadcast Advertising,
Sales Promotion and Direct Marketing impacts on all marketing messages
communications - both on organisations’ own websites and on other
‘non-paid-for space’ online.
In this session, online specialists from leading UK Technology law firm, Kemp Little LLP will consider:
· what marketing communications are now regulated
· specific issues for online - social network pages, blogs, user content and articles
· the ASA’s sanctions and approach to using them
The session will consist of an interactive presentation, allowing
delegates the opportunity to raise any particular concerns and share
experiences, as issue are addressed.
THIS EVENT IS FOR BIMA MEMBERS ONLY
