Social Media in Travel
Event Info
Description
Join your fellow Travel marketing and PR professionals at the UK’s only dedicated conference addressing the opportunities and challenges presented by the rise of social media.
The programme is packed with the latest game-changing thinking,
revealing up-to-the-minute case studies from the brands and agencies
that are pioneering social media engagement in the Travel market.
Take the following inspiration and insight from the day:
- Real-life case studies on how to integrate social media into Travel marketing and PR plans
- Up-to-date tips and tricks for effectively engaging all different forms of social media, including: blogs, Twitter, social networks, forums, podcasts and iPhone apps
- How to guard and protect your brand online
- Detailed guidance on how to measure and evaluate social media activity
Conference Speakers Include:
Martin Thomas - Co Author - Crowd Surfing
Understanding the strategic opportunity social media presents travel organisations
Martin will open the day with a coherent take on the rise of social media and the behavioural changes it is having on Travel audiences. By presenting the wide-ranging effects of social media, he will set a context for the day – grasping the powerful opportunity offered for Travel brands to engage with customers online.
Justin Reid, Head of Digital and Social Media, VisitBritain
Facebook Places to drive ticket bookings
Justin will talk in detail through VisitBritain’s experiences as the first national tourist board in the world to launch a Facebook Places campaign, providing insight into the return on investment of the venture and the ticket bookings that have been generated as a result.
Jimmy Leach, Head of Digital, the Foreign and Commonwealth Office
Distribution, not destination: Insights into the FCO’s approach to social media
Jimmy will talk through the FCO’s recent launch of an API for travel PRs to create their own apps and web feeds.
Jimmy will outline how such web technology can be used to keep
clients and customers alerted to major developments from changes to visa
rules to earthquakes.
Rebecca Genin, Director, Surf Public Relations
Targeting travel audiences with Social Media
Rebecca will provide an overview on creating communities, audience mapping and targeting online influencers, using case studies from a number of client campaigns.
Rebecca offers a unique insight as a Director of the UK’s first dedicated online PR and social media agency specialising in travel and leisure.
Richard Murray, e-commerce Manager, Dorchester Collection
Driving hotel bookings and brand experience with social media
Richard will offer an overview of the Dorchester Collection’s social media activity across its nine luxury hotel properties.
Specifically, Richard will provide guidance on utilising blogging,
Facebook and Twitter to drive bookings, promote brand experience and
directly impact reputation management.
Sara Joyce, Group Head Direct Channels, Manchester Airport
Managing travel crisis communications in social media
Sara will draw from experiences during the volcanic ash crisis to
highlight the vital role social media can play in communicating with
different travel audience groups.
In addition, Sara will also offer guidance on integrating Social media activity across PR and marketing departments.
Pete Durant, Global Content Manager, Cheapflights Media
Dealing with social media for multimarket products and audiences
Pete will talk through his experiences of establishing multiple
Twitter feeds for Cheapflights Media, targeted at different markets and
business concerns. Step-bystep guidance will include resourcing,
objective setting and setting related KPIs.
In addition, Pete will offer insight into determining clear, effective metrics for success.
Carmen Tse Selvig International Marketing Manager, Innovation Norway
Developing an international travel social media strategy
Carmen will speak about running a number of social media campaigns across multiple geographic regions.
In particular, Carmen will shed light on how best to integrate with
current international PR and marketing plans and develop an long-term
strategic approach.
James Watts, Account Director, Siren PR
Engaging local communities with social media
James will focus on a recent campaign for Guoman Hotels, where video
contenton line succeeded in engaging a large number of influential
travel bloggers and Twitter users.
In addition, James will sharehis experiences harnessing video
content as part of social media PR campaigns for a variety of travel
clients – highlighting tips and tricks to ensure success.
