Workshop: Sales and Marketing Integration - Maximise leads and revenue

Event Info

Wed 13 Apr, 2011 from 9:00am - 5:00pm
etc Venues
51-53 Hatton Garden
London, EC1N 8HN, UK (Map)
Cost: £495+VAT (+ colleague £100 off)


Over 80% of B2B organisations struggle with a lack of synergy between Sales and Marketing.  Marketing has long felt the frustration of immense efforts being expended into marketing campaigns, only to have Sales fail to follow up on marketing generated leads in a timely manner, or fail to provide critical feedback to clearly demonstrate Return on Marketing Investment (RoMI). Likewise, Sales often feel like they are wasting their valuable selling time by following up on poor quality marketing leads.

This misalignment leads to lost revenue opportunities and leaks in the pipeline. Marketing, now more than ever before, is under greater pressure to improve the lead to sales conversion ratios.  With only 16% of sales ready leads being closed, there is a huge potential for improvement.  Success cannot be achieved alone.  If Sales and Marketing can work effectively together, we can genuinely achieve great results!

This one day workshop will address both strategy and tactics, including:

  • an overview of all of the business areas where sales and marketing need to be aligned
  • characteristics of best in class organisations and the steps to achieve great results
  • how to practically engage with sales for success
  • how to communicate the value of marketing to sales and handle rejections
  • an appreciation of the key tools and technologies that can help cement relationships
  • best in class case studies will give you real-life examples of measurable success

By attending this workshop, you will:

  • Gain an in-depth understanding of where the functions of Marketing and Sales must collaborate across the business to maxmise leads and revenue
  • Be able to create and implement an effective Sales engagement plan
  • Be equipped with practical top tips, techniques and tools to get Sales onboard with Marketing
  • Understand the obstacles and how to tackle them
  • Conduct a group exercise on ‘live' business issues to put learnings into practise.

The day's format as a small-group workshop is designed to enable in-depth learning with the course trainer. Places are limited to 15, so don't miss out, book your place today.

Who should attend?
This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.


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