Eric Ries, The Lean Startup – London Edition. 16th January 2012

Event Info

Mon 16 Jan, 2012 from 5:00pm - 9:00pm
London, UK (Map)
Cost: £24 + VAT Entrepreneurs, £40 + VAT Service Providers


We welcome Eric Ries, author of, ‘The Lean Startup’, to the UK for the launch of his incredible book. Eric will be talking about the ideas behind The Lean Startup and what it means to apply those ideas in practice.

After the talk and Q&A, there will be networking drinks and everyone will leave with a signed copy of The Lean Startup - all attendees at the event will receive a complimentary signed copy of Eric’s book.

Eric is changing the world of entrepreneurs forever.

Don’t take my word for it...

Reviews of The Lean Startup

  • "Eric created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation."Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape
  • “Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field.The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
  • "The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?'’ Tim O'Reilly, CEO O'Reilly Media
  • “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown.” Tim Brown, CEO of IDEO
  • “The roadmap for innovation for the 21st century. The ideas in The Lean Startupwill help create the next industrial revolution.” Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School
  • "The key lesson of this book is that start-ups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries's ‘read and react’ approach to this sport, his relentless focus on validated learning, the never-ending anxiety of hovering between ‘persevere’ and ‘pivot’, all bear witness to his appreciation for the dynamics of entrepreneurship."Geoffrey Moore, Crossing the Chasm
  • The Lean Startup is a foundational must-read for founders, enabling them to reduce product failures by bringing structure and science to what is usually informal and an art. It provides actionable ways to avoid product-learning mistakes, rigorously evaluate early signals from the market through validated learning, and decide whether to persevere or to pivot, all challenges that heighten the chance of entrepreneurial failure.” Professor Noam Wasserman, Harvard Business School
  • “Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now.” Scott Case, CEO Startup America 

There is a small charge to attend which will be spent on Lean Startup books - everyone will walk away with a signed copy, snacks and a few drinks for early arrivals.

Drinks: 17:00

Keynote Talk: 17:45 followed by Q&A.

Networking drinks: 20:00 till late.

Address: London, venue tba


Gold Partner.

Eric Ries and The Lean Startup is bought to you in association with Tech City.

Silver Partner

Eric Ries and The Lean Startup is bought to you in association with Brown Rudnick.

Brown Rudnick represents clients from around the world in complex business transactions and high-stakes litigation. With relentless focus on our clients’ objectives, we assist with business-focused solutions that address today’s ever-changing, ever-demanding competitive marketplace.  Our VC and Emerging Technologies Group represents both investors and technology companies at all stages of development. Because we advise clients on both sides of the table, we can provide a valuable comprehensive perspective.  We represent many leading technology VC investors in financing transactions in the US, the UK and across Europe.  Over the course of a decade, we have closed hundreds of deals, totaling billions of dollars.


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