Social Media: Teenage of the Species

Event Info

Wed 15 Feb, 2012 from 11:00am - 1:00pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week London 2012 - 13-17th FebThis event is part of Social Media Week London, organised by Chinwag, it's made possible thanks to our sponsors from Nokia.

In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives?


Filmed by Kinura


11am - Doors open

11.15am - Session starts
- Chair introduction
- Presentations
- Panel discussion
- Q&A

12:30pm - Sesson wrap-up

12.45pm - Close



Dr Barbie ClarkeDr Barbie Clarke
Manging Director, Family Kids and Youth

Barbie founded Family Kids and Youth nine years ago. An international youth researcher for over 25 years, she was formerly Director of the Family division of GfK NOP. A BACP trained child psychotherapist, she has worked with young offenders, and in schools in Tower Hamlets. She has conducted many studies that have been published, both for government agencies and stakeholders. Currently Family Kids and Youth is working on several studies that are looking at children’s interaction with social media. She is LEA Governor of a Primary School, and sits on the BBC Children’s Editorial Advisory Board.

Chris Ward
CEO Blue Dot World (@chrisatcoffice)

New 'social currency', teenagers the biggest audience, cabinet office are using blue dots for their national citizen service program for teenagers, major partnership with teenage cancer trust. Good audience fit, shows how you can create something new on social, partnerships with music industry interesting too.

Mark HindleMark Hindle
Communications Manager, Nokia

In the past two years and a half years Mark Hindle has played an instrumental role in Nokia’s UK social activity. From launching the brands UK social media presences in 2009, to driving some of the companies most ground breaking projects like 'The Conspiracy For Good' - an immersive gaming experience written by Tim Kring, and the recent Lumia Live, featuring deadmau5 playing to stunning 4D projections covering Londons 120m tall Millbank Tower.

Maurice WheelerChair: Maurice Wheeler
Planning Director and Founder, Doco

As Founder and Strategic Planning Director at Doco, Maurice has developed audience led strategies that have solved problems such as; how do you get more families playing Xbox; How do you get more kids engaging with Premiership football clubs; how do you create advocates for kids TV classic - Blue Peter and how can Disney use social media to sell more DVD's.

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