Social Media for your brand - Taking your brand into the social web... and coming out on top

Event Info

Thu 16 Feb, 2012 from 6:30pm - 8:00pm
Central Working
11-13 Bayley Street, Bedford Square
London, WC1B 3HD, UK (Map)
Cost: £10



Social Media Week at Central Working...

Taking your brand onto the social web...

Getting it right on the social web isn’t easy. Gone are the days of “we’ll just throw up a Facebook page, tap out a few tweets and it’s done”. While brands and agencies have more platform and service options these days – Pinterest and Instagram are two of the newest – they also have to face the realities of a crowded social marketplace and increasingly hostile natives. So how does a brand go social when the social web just wants the brands to go home?


This session is part workshop and part retrospective. We’ll look at the past year’s best – and most cringe-worthy – branded forays into the social web and identify what works and why it succeeds. We’ll also look at a couple of live projects and have a go at making them more socially savvy. Expect some best practice, a few bad ads, and plenty of good ideas to take forward on your next campaign.


About the Speaker:

Sara is a writer and content strategist who has been working in the digital space since we called it ‘new media’. She works with all sorts of brands and organisations – FMCG, charities, luxury, technology, automotive, fashion – helping them leverage the social web to connect with the right people in the right ways. Sara is a frequent speaker on social media and she leads workshops for brands and agencies both here in the UK and abroad.


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