Fanographie: the art & science of digital fan marketing

Event Info

Tue 27 Mar, 2012 from 8:30am - 7:00pm
London, UK (Map)
Cost: 350 GBP (use promotion code "chinwag" for surprise discount)


Fanographie Defined – Fanographie is the study of the digital fan, the art and science of digital fan marketing. Fanographie is practiced in every industry where passionate fans are found especially: sports, music, TV, movies & games.

Rather than seeing sports & entertainment as separate or competitive industries, we see the need for collaboration between and amongst the people who work in every facet of digital entertainment. We share common business challenges and opportunities. We can help each other get smarter faster. That’s why we’re gathering in London at the Fanographie Summit.

Fanographie Summit– Thanks to social media, ubiquitous WiFi and smart mobile devices, our fans today are connected all the time, everywhere, and they seek fun via the best available screen. These new media dynamics create challenges and opportunities for fanographers like us.

The Fanographie Summit will highlight effective strategies for harnessing fan passion in digital channels. We’ll discuss best practices in fan attraction and engagement and we’ll uncover ways to drive business results from all digital media channels. We’ll talk a lot about technology and trends in digital media, but we’ll keep the focus where it really needs to be: on our fans.

Fanographie Community – Digital media are moving and changing so quickly that no single entity can keep pace, let alone capture every opportunity. That’s why we need each other.

While the Fanographie is a place for digital sports and entertainment executives to learn from and connect with one another, exploring the current and future state of digital media, sharing knowledge and building relationships in order to shorten learning curves and accelerate our paths to profit; the practice of Fanographie and our opportunities for collaboration extend well beyond the summit event.


LBi London
Atlantis Building, Truman Brewery
146 Brick Lane
E1 6RU London


Javascript is required to view this map.


Email / 1 317 332 7878