The B2B Marketing Leaders Forum

Event Info

Thu 20 Sep, 2012 from 9:00am - 5:00pm
The Bishopsgate Institute
230 Bishopsgate, City of London
London, EC2M 4QH, UK (Map)
Cost: £750 + VAT (early bird offer until 18 July of £595 + VAT) – standard members discounts apply


B2B Marketing Leaders (including CMOs, marketing directors, heads of marketing and VPs) have never been more empowered – but at the same time never so isolated.

The evolution of marketing is continuing at an astonishing rate, driven by changes in buyer behaviour and the emergence of new delivery channels. Of all the key business functions, marketing is best placed to drive the transformation required to ensure organisations are fit to compete in this new environment, and marketing leaders are focused on leading this process.

But at the same time, marketing leaders face significant challenges: all too often marketing remains poorly regarded within organisations; sales and marketing are poorly aligned; departmental skill shortages are being exposed; and globalisation is demanding a transformation in communications.

The B2B Marketing Leaders Forum is designed to help senior practitioners meet these challenges – enabling them to work together in a peer-to-peer environment to access the intelligence they need to deliver the next generation of strategic marketing for their organisation.

It’s an exclusive event, designed for an exclusive audience, and an unprecedented opportunity to get face-to-face with some of the marketing leaders from some of the most important B2B companies in the world.

Event structure

This event will provide enormous opportunities for direct engagement, sharing, networking and learning from contemporaries in key B2B sectors.

Five keynotes sessions will focus on the most critical challenges faced by B2B brands, interspersed with roundtable peer-to-peer moderated discussions. See the agenda tab for more details.

What you will learn

  • Compelling insights into the trials and tribulations of other B2B marketing leaders.
  • Key themes, issues and challenges faced by practitioners and brands through our exclusive research programme.
  • Success strategies for sales and marketing alignment and integration.
  • How to manage and develop the skill sets of your marketing team.
  • How to manage globalisation of marketing messaging and ensuring brand consistency around multiple markets. 

Secure your place at the B2B Marketing Leaders Forum. This event is exclusively for senior client-side marketers - in particular Chief Marketing Officers, Marketing Directors, Heads of Marketing and Vice Presidents of Marketing.

Ticket price: £750+VAT (book before 18th July and pay just £595+VAT with an early bird discount). Standard member discounts apply.




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