On The Edge Bristol
Event Info
Tue 25 Sep, 2012 from 9:30am - 6:00pm
Paintworks Event Space
Bath Road
Bristol, BS4 3EH, UK (Map)
Cost: £95 + VAT
Description
On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.
What you’ll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:
Video
- 5 actionable strategies for online video that will make the maximum impact
- How to get better results from your current marketing budget…and maybe reduce it
- How to double or even treble your email open rates
- The latest 1:1 video engagement technology
- The mistakes people make time and again – and how you can avoid them
- Advice from global marketing experts, who’ve made literally billions for their clients
Digital Content
- Developing a social media strategy for your business that guarantees to increase profits (and it’s not all about Facebook!)
- Appreciating the importance of good content in social media
- Find out how to cost and time effectively put a plan into action
- Identify quick wins with content curation and repackaging existing content that fuel your social media activity
- Know what to do to ensure your amazing content is seen by as many relevant people as possible
SEO / Search
- How to create and sustain a link development campaign that guarantees great rankings
- How to use social media to make the most of your link-building strategy
- Link baiting, content outreach and other secrets you don’t know about. Yet…
Social Media
- How to decide what the right mix is for your brand or project
- How to avoid common pitfalls
- Ways to get buy in from all levels
- How to think social by plan/design
- Ways to think about platforms and decide which are right for you and your brand
Digital Marketing Tools
- A comprehensive round up of tools to help every aspect of your digital marketing efforts.
- Includes probably the best collection of free resources available in search marketing today.
- Learn to work smarter, not harder through automation.
- Generate better results and ROI from picking the right tools.
Mobile
- Discover how internet and mobile innovations are fuelling this new industrial revolution
- How it challenges marketing theory and practice
- Look at how ‘data currency’ can be scaled from low to high value
Digital Reputation Management
- How to achieve page one domination and make your brand brilliant
- Discover which tools allow your business to conquer reputation management
- Uncover Google Analytics social reports for perfect brand monitoring
- How to develop your SEO strategy for better brand protection
- Integrating SEO into positive brand identity
Paid Search / PPC
- Why the companies at the top of the listings don’t always pay the most
- Reasons why the default AdWords settings are working against you
- Discover and exploit competitor weaknesses
- How to use targeting settings to reach the best potential customers
- Simple ways to use free tools to make complex tasks easy
- How to master Excel to save hours on every project
What else?
- We’ll provide you with a goody-bag, full of speaker notes and much more!
- Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
- Earn CPD points
- A guaranteed seat for every speaker session
- Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
The digital experts you will learn from:
- Mike Essex, Online Marketing Manager, Koozai Topic: Paid Search (PPC)
- Stephen Lock, Head of SEO, Analytics SEO Ltd Topic: The Ultimate Guide To Search Marketing Tools
- Lisa Myers, CEO, Verve Search Topic: Link Development – how to attract and generate the right links
- Mark Sinclair, Founder, yourBusinessChannel Topic: Video – How to harness video to gain serious competitive advantage in any market
- Paul Armstrong, Head of Social, Mindshared Topic: Paid, Owned and Earned Media – why social success needs all three.
- Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
- René Power, Account Director & Head of Digital, BDB Topic: “It’s not how big it is, it’s what you do with it” – Digital Content and Best practice within B2B Social Media Strategy
- Samantha Noble, Digital Marketing Director, Koozai Topic: “Reputation management in a digital age”
Topic:
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