Social Cinema: A Front Seat for Everyone

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It’s no longer enough to shoot a film and then wait for the audience to pat at the Box Office. No, film goers want to be involved in the action before the lights go down. Which us why a brand like Jaguar has been busy providing consumers with behind-the-scenes footage of its Damian Lewis filmic short Desire. And why BlackBerry has joined forces with director Roberto Rodriguez to crowdsource content for new movie Two Scoops. Also tapping into the wisdom of the crowd for filmmaking is Amazon Studios.

• advertising
• marketing
• media
• socialmedia

• film
• film production

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