cloud.IQ Event: Leverage your website touch points to grow a quality email list
Event Info
Description
Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at how you can utilise all of the touch points on your website to encourage email sign up’s.
Over 98% of website visitors leave before taking any action. Much effort and budget goes into driving your site visits, so you need to ensure you’re making the absolute most of this opportunity. If you miss it you may not get another chance.
In this event, Cloud.IQ marketing director and international email marketing expert Kath Pay, will reveal how you can make your marketing budget work harder by implementing key techniques that will ensure your site works as hard as possible at conversion to drive email sign up’s.
Future proof your online revenue by capturing as many prospect email addresses as possible via your website. These are prospects you can nurture into valuable customers.
Key learning’s will include
- The importance of viewing an email sign up as a transaction
- How to ensure you don’t take your database for granted
- How to optimise your copy, form, buttons and call to actions
- The part user experience and personalisation play in list growth
- Understanding your customers mind set
- Using successful techniques such as overlays
